Kelly Seronato

I am a PhD Researcher in Marketing with a career that bridges academic rigor and market agility. With a background in higher education, I specialize in transforming complex theories into measurable Customer Experience (CXM) and CRM strategies. My approach is inherently multidisciplinary: I combine market intuition—rooted in consumer behavior and market research—with a solid understanding of finance and supply chain. This allows me to deliver tailored consultancy focused on solutions that truly drive competitiveness. My mission is to help organizations scale through data-driven marketing and strategic management.