Freelancer profile translated to English.

Description

I am Kelly Kilby, a consultant **specializing in brand strategy, collection development, and marketing project management**. With solid experience in the luxury and eco-responsible fashion world, I support brands/companies by offering them strategic and creative solutions to stand out in the market.

My Areas of Expertise

Brand Strategy & Positioning : Definition and implementation of differentiating brand strategies, aligning brand DNA with long-term growth objectives. I help you build a strong identity that resonates with your audience.
Fashion Collection Development : From trend analysis to the creation of unique collections, managing all stages of development, including Art Direction.
Marketing Project Management & Product Launch : Development of impactful product launch strategies, management of multichannel marketing campaigns, and performance analysis to optimize the visibility and commercial impact of each project.

Why Work Together?

Complete Expertise : My background combines creativity and strategy, from collection design to market launch. I manage your projects globally and coherently, with particular attention to detail.

Personalized Approach : Every brand is unique. I adapt my services to your specific needs, integrating tailor-made solutions to help you achieve your development, visibility, and sales goals.

Measurable Results : My goal is to maximize the impact of your collections and marketing campaigns by generating concrete results: increased visibility, higher sales, and customer loyalty.

Contact me to discuss your project and discover how we can collaborate to propel your brand to new horizons.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Marseille (up to 10km), Paris (up to 10km)

Freelance
Marketing Consultant
April 2024 - Today (2 years and 2 months)
Paris, France
I support companies and brands as a Consultant in Brand Strategy, Collection Development & Marketing Project Management.

>Brand Strategy and 360° Marketing

**Brand Audit and Repositioning

**Global Marketing Strategy Development (Branding, Content, Social Media)

>Product and Collection Development

**Collection Creation and Management (Design, Sourcing, Production)

**Trend Analysis and Styling >Communication and Content Creation

**Visual and Written Content Creation (SEO, Storytelling)

**Social Media and Digital Campaign Management

>Circular and Sustainable Fashion Consulting

**Integration of Circular and Sustainable Practices

**Sourcing of Eco-responsible Materials

>Project Management and Coordination

**Global Management of Creative Projects (from concept to market launch)

**Development of Strategic Partnerships and Collaborations

>B2B Distribution Strategy

**Development of International Distribution Strategies

**Creation of Presentations for Investors and Partners
KELLY KILBY
Founder and Creative Director
September 2021 - Today (4 years and 9 months)
Marseille, France
High-end genderless outfit by Kelly Kilby™
Upcycled products with LVMH materials.
Bespoke recycled school uniforms.
Made in France, Portugal, Pakistan

>Development of an ecofuturist fashion vision.
>Creation of baby, child, and adult pieces, including product technical sheets.
>Implementation of strategies for national and international expansion.
>Building a circular fashion network.
>Planning and anticipating future trends and sustainable innovations.
>Organizing and directing photoshoots, including casting.
>Managing budget and seeking funding.
>Sourcing raw materials and managing costs and deadlines.
>Logistic management, from production to the delivery of finished products.
>Leading and engaging the network of suppliers and manufacturers.
>Rigorous quality control of products and materials.
>Conducting sales campaigns (BtoB / BtoC).

Styling Brand Image Consulting Fashion Design Environmental Awareness Marketing Social Media Product Development E-commerce Purchasing Procurement Business Creation Business Model Communication Strategy Branding B2B Canva Adobe Creative Suite Microsoft Powerpoint
LOLITA JACA
Marketing & Communication
December 2020 - June 2021 (6 months)
Gustavia, Saint Barthelemy
Luxury Women Resort Wear
Development of digital marketing strategy and increase in brand visibility.
Management of collaborations, sales tools to increase customer engagement.