About Kelly
French
Native or bilingual
English
Fluent
German
Basic
Experience
- Coucou SuzetteCommunity ManagementFASHION AND COSMETICSDecember 2025 - March 2026 (3 months)- Community Management (responding to comments, DMs)- Community engagement- Publishing stories according to the editorial calendar
- ETAM LingerieEvent Content and Social Media CoordinatorE-COMMERCESeptember 2024 - September 2024Paris, FranceManagement of the digital strategy, content production, and real-time social media engagement during the Etam Live Show 2024. My mission was to create, coordinate, and disseminate engaging content to maximize the event's digital impact.Main MissionsReal-time Social Media Management:- Manage and moderate social accounts during live events (Instagram, Twitter, Facebook)- Respond quickly to community interactions and questions.Live Content Production:- Design and produce on-site visual and video content (stories, reels, posts, etc.).- Collaborate with photographers, videographers, and other creatives to ensure optimal coverage.Event Digital Strategy:- Plan the event's digital strategy in advance (teasing, live coverage, post-event recap).- Create a detailed editorial calendar for the event.- Analyze campaign performance in real-time and adjust actions as needed.
- ETAM LingerieSocial Media & Influence ManagerFASHION AND COSMETICSJanuary 2021 - September 2023 (2 years and 8 months)Clichy, FranceSocial Media:For the Instagram accounts @etam (1.3M followers) and TikTok (130K followers):- Social Media Strategy, community management, planning, and scheduling- Content creation: preparing photoshoots, producing REELS and TIKTOK videos, IG stories- Live management for Etam fashion shows, real-time content creation on the day and content publishing- Performance analysis, monthly reporting, and content optimization- Social media trend analysis, social and competitive monitoring- Social Paid agency managementInfluence:- Management of collaborations with French and International influencers- Influence reporting and optimization of influence strategy
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Education
- Master 2 (M2) - Web Management, Digital Marketing & Social NetworksSup de Pub - Groupe INSEEC2017- Social Media - Brand Content - Growth Hacking - Big Data - Stratégie Digitale - Etc...
- Bachelor's degree, Bachelor Strategy, Advertising - Brand StrategySup de Pub - Groupe INSEEC2015Planning Stratégique Stratégie des marques Marketing Social Media Tendances et comportements du consommateur