Freelancer profile translated to English.
Back to original languageAbout Kelly
Hello, my name is Kelly Doucet and I am skilled in marketing and communication. I hold a Bac +3 degree in this field and have gained significant experience in the sector by working for various companies. I am passionate about my work and am constantly motivated and determined to deliver quality results to my clients. I am very results-oriented and always strive to find the best solutions to meet my clients' needs. I am convinced that my marketing and communication skills can bring added value to your company and I look forward to collaborating with you on your projects.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Troc ADFreelance Marketing & Sales ManagerSeptember 2024 - Today (1 year and 9 months)Missions realized:Overseeing the company's overall marketing strategyCreation of monthly promotional campaignsCustomer relationship management (loyalty, customer experience, satisfaction)Creation of visuals, content, and storytellingDevelopment of communication strategy (Facebook, WhatsApp)Organization and animation of in-store eventsRedesign of commercial offers and optimization of product positioningCoordination of on-site sales teams (briefings, follow-up, planning)Analysis of marketing performance and strategic recommendations
- Bric brac d’eloMarketing and Communication ManagerRETAIL (LARGE RETAILERS)April 2022 - Today (4 years and 2 months)I carry out the following tasks:- Social media management- Marketing strategy- Digital marketing- Relationship marketing- Creation of visuals (in-store and outdoor displays, billboards, social media visuals)- Creation of marketing emails- Writing press releases
- Troc'adMarketing & Sales Officer (Internship & Work-Study)September 2021 - September 2024 (3 years)Missions realized:Development of marketing, communication, and customer loyalty strategiesBusiness development and management of promotional offersCreation of visual identities and communication materialsDesign of product packages and bundled offers tailored to the target audienceOrganization of in-store events (launches, private sales…)Merchandising & point-of-sale enhancementMonitoring of general store maintenanceTeam management and operations planningConducting benchmarks and competitive analysesParticipation in pricing strategy and product positioningAssociation
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Education
- Bachelor of Marketingestacom2023Marketing d’influence marketing digital stratégie de precing réseau sociaux stratégie de la marque gestion de projet team bulding