About Kelly
Coming as a former International Clients Lead, I have a strong experience in 360 advertising / digital marketing projects management and international clients services.
Main services provided but not limited to: digital & positioning strategy, content production (film, print, POS, digital, CRM) & campaign management (integrated, social media, influence marketing, partnerships), client business strategy, finance reports & forecast, P&L and upsell.
References:
- Puma Global
- Pepsico France
- Peugeot Global
- COTY Group (Boss, Bourjois, Burberry, Calvin Klein, Chloé, Escada, Gucci, Kylie Skin, Lancaster, Marc Jacobs, Max Factor, Rimmel)
- BFGoodrich Europe (Michelin Group)
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Clutch AgencyKey Account DirectorAugust 2023 - Today (2 years and 10 months)Clients:PUMA GLOBAL - Teamsport Football. Global launch campaign of Future boots including strategy, ideation & finance management. Assets production & post-production: 3x films, print, POS, e-com, social (+200 visuals) & 3D (3x films, 3x visuals & 1x logo). 4x shoots attendance & coordination with global ambassadors: Neymar Jr, Jack Grealish & Julia Grosso (Italy, UK, Saudi Arabia). Internal assets production mixing motion design, 3D & AI-generated creativesPEPSICO France - Lay's / DoritosNational campaign launch (strategy, art direction, production, activation etc)Support for other clients & new business (RFP/RFI)
- Tanke AgencyInternational Team LeadCONSULTING AND AUDITSJanuary 2021 - February 2023 (2 years and 2 months)Paris, FranceClients:- COTY: Bourjois, Burberry, Calvin Klein, Chloé, Escada, Gucci, Hugo Boss, Kylie Skin, Lancaster, Marc Jacobs, Max Factor, Rimmel.- BFGoodrich (Michelin Group)15 Markets: France, UK, Spain, Italy, Germany, Sweden, Denmark, Norway, Finland, Ukraine, Croatia, Poland, Greece, Cyprus, Israel.• Direction of brand ambassador & partnership campaigns including multi-channel assets production (film, print, POS, digital, CRM and social media), budget negotiation, talent management, contracts, local assets & toolkits deployment, reporting.• Development of BFGoodrich’s digital communication & acquisition strategy which main objective was to scale the brand platform in Europe. It resulted in 135% exposure growth overall in 1 year.• Management of two project managers & one account manager.• Implementation of new processes and tools that reorganised the team structure to promote efficiency and track team performance• Built & maintained top-notch relationships with brand managers & local distributors• Financial & administrative management including strategy, forecast, budget follow-up, invoicing and P&L report.• Upsell & New Business (RFP).
- BETCInternational Brand CoordinatorCONSULTING AND AUDITSSeptember 2017 - October 2020 (3 years and 2 months)Paris, FranceClient: AUTOMOBILES PEUGEOT (PSA Group)• Coordination of 15 markets: Spain, Portugal, Brazil, Argentina, Chile, Mexico, Czech Republic, Croatia, Hungary, Slovenia, Slovakia, UK (TVCs flipping, Clearcast) and regional Hubs (Latin America, Middle-East and Pacific Asia).• Management of regional multi-channel campaigns for product launches, hand in hand with local Havas agencies, considering key local markets insights. It included production and local adaptation of ATL/BTL toolkits as well as performance management (pre & post-tests KPIs).• Implementation of global campaigns toolkits in-market, ensuring the brand communication strategies while adaptating to local business objectives.• Presentation of scaled benchmarks to highlight the industry’s innovations & competitors’ strategies.• Creation of synergies that drive effectiveness within central & local teams to improve business results & overall regional performances.• Build strong and trustful relationships with C-level clients, on central & local sides, as well as with local Havas agencies.• Set up action plans with clear objectives and KPIs for local agencies to better answer local clients’ expectations & ensure the renewal of local contracts, based on quarterly assessment.
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Education
- Advanced English ProgramKaplan International Australia2017From November 2016 to February 2017
- MBA DIGITAL MARKETING, SOCIAL MEDIA & WEB MANAGEMENTINSEEC DIGITAL INSTITUTE PARIS2018
Certifications
- IELTSBritish Council