Freelancer profile translated to English.

Description

Hello 👋🏼

I am Kelly Balmassiere, a passionate and versatile Artistic Director and Graphic Designer with 6 years of experience. My goal is to deliver quality projects by bringing my artistic touch while respecting my clients' needs.

I am proficient in the following software: Photoshop, Illustrator, InDesign, XD, Figma, Procreate, Premiere Pro, After Effects, Sketchup, and Autocad. I am capable of undertaking a wide range of projects for you, such as:

🎨 Webdesign:

-> Creation of showcase websites

-> Creation of e-commerce websites

-> Mobile and Web Optimization

-> Web Identity

-> Creation of Landing Pages

-> Creation of UI Mockups for Web and Mobile

-> Creation of visual identity and graphic charter

-> Graphic creations

🖥️ Digital Graphics:

-> Logo Creation

-> Visual Identity

-> Graphic Charter

-> Brochure

-> Poster

-> Flyer

-> Advertising Banners

-> Social Media Banners

-> Emailing Mockups

-> Document Layout

-> Photo retouching or photo montage

-> Creation of vector content

💻 UI/UX Product Design:

-> Web and service design

-> Wireframe Creation

-> Delivery of graphic elements

-> Figma Prototyping

-> Creation of design systems

-> Persona definition

My website:

💬 Feel free to contact me to discuss your project.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

CHANEL
Webdesigner / Art Director
LUXURY GOODS
August 2025 - Today (1 year)
Paris, France
- Create web mockups (UI) adapted to different media (desktop, mobile, tablet - responsive design).
- Define the digital visual identity (typography, colors, iconography, etc.).
- Develop mood boards, wireframes, and prototypes.
- Design graphic elements: banners, promotional visuals, newsletters, landing pages...
- Participate in the reflection on interface ergonomics.
- Create fluid and intuitive user journeys.
- Analyze user behavior to optimize interfaces (A/B testing, analytics, user feedback).
- Prepare assets for development (exports, naming conventions, responsive, etc.).
- Use tools like Figma, Adobe XD, Sketch for collaborative design.
- Work in conjunction with developers, project managers, UX designers, ADs, marketing teams...
- Participate in co-creation workshops (design thinking, sprints...).
- Ensure design and technological watch to propose innovative solutions.
Visual Identity Print Design Graphic Design UI/UX Design
CHANEL
Assistant Art Director Chanel Beauty
LUXURY GOODS
July 2023 - October 2024 (1 year and 2 months)
Paris, France
- Actively participate in creative brainstorming by constantly monitoring creative and digital trends, including iconographic research and exploration of innovative websites.
- Contribute to the creation of inspiring content for Chanel Beauty's various Instagram campaigns, respecting the brand's visual universe.
- Design creative decks (Keynote) to prepare and guide photo and video shoots.
- Animate visuals, while proposing impactful graphic and typographic layouts.
- Create musical briefs tailored to accompany video content (tutorials or other formats).
- Actively participate in post-production: video editing, color grading, and final touches.
- Collaborate closely with the different internal departments of the Art Direction to ensure project consistency.
- Work with external resources (photographers, directors, post-production teams, etc.) to guarantee the quality and creativity of deliverables.
Art Direction Layout Photo Shoot Motion Design
SHOWROOMPRIVE.COM
Assistant Art Director
E-COMMERCE
September 2022 - July 2023 (11 months)
- Translate a concept or script into an impactful visual representation.
- Analyze and understand client needs to propose suitable solutions.
- Define a creative concept considering the chosen communication medium.
- Lead and supervise a project from its conception to its final realization, ensuring artistic unity.
- Coordinate the various stages of the project, ensuring deadlines and objectives are met.
- Design and create graphic content for website animation.
- Create impactful visuals for social media, consistent with the overall brand strategy.
- Create materials for our SRPMédias advertising agency: mini-sites, emailings, communication kits, etc.
- Write messages adapted to different communication channels (television, web, press).
- Adapt and deploy digital campaigns into various formats and languages.
- Update and maintain technical documentation.
- Actively participate in brand photo shoots, ensuring art direction.
- Design and oversee the creation of complete visual identities, from logo to graphic universe.
- Collaborate with marketing teams to develop creative concepts that meet campaign objectives.
- Monitor graphic trends and technological innovations to propose innovative ideas.
- Manage and coordinate creative teams, including designers, photographers, videographers, and external service providers.
- Oversee the creation and deployment of graphic charters across all communication media.
- Ensure visual consistency of multi-channel communication campaigns (print, digital, video, etc.).
- Participate in storyboard design for video or animated campaigns.

Check out Kelly's experience

Jeane

JKLM FRANCE

Reviewed on 5/17/2023

I had an urgent need and not necessarily a big budget, but Kelly was faster than expected and even agreed to redo the work following a misunderstanding. Excellent turnaround time, service, and communication. Thank you! I recommend her!

Louis

Louis Barraud

Reviewed on 11/26/2022

I contacted Kelly late yesterday evening. Less than 24 hours later, I had my final delivery! She is very professional, very competent, especially since my request was not straightforward! I would gladly call on Kelly again for other projects! She is very kind, and generous with feedback for modifications! I truly recommend her!