Freelancer profile translated to English.

Description

I am a Senior Social Listening and Data Consultant at RocaSalvatella (Barcelona), with previous experience in banking (BCP) and BI consulting. I combine Power BI (advanced), Python, SQL, and data governance to build robust solutions: well-modeled, documented, and easy to maintain. My added value is that I don't just "make charts," but I design data stories oriented towards concrete actions: optimizing campaigns, tracking the evolution of key KPIs, detecting problems in time, and measuring results.

How can I help you?

End-to-end Power BI Dashboards: from connecting to your sources (Excel, SQL, APIs, social media...) to publishing and automatic updates.

Data modeling and DAX: creation of measures, custom calculations, segmentations, and comparisons (YoY, MoM, vs. target, etc.).

Automation and data quality: cleaning, standardization, and validation to ensure your reporting is reliable.

Marketing and social media reporting: campaign dashboards, digital reputation, funnel, community, and performance by channel.

Support and training: adapting dashboards to your team, functional explanation, and support to make you autonomous.

If you are looking for someone who speaks your business language, not just the technical one, and can deliver Power BI reports ready to present to management, I will be happy to help you with your next project.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

RocaSalvatella
Senior Social Listening Consultant
November 2024 - Today (1 year and 9 months)
Barcelona, Spain
Responsible for data analysis to detect insights that can be converted into actionable strategies to help brands optimize their reputation and digital presence. Creation of Power BI Dashboards for evaluating digital presence and campaign performance. Creation of Python Scripts for obtaining structured and unstructured data. Leadership in new Automation and artificial intelligence projects for the segmentation and labeling of social media information.
Python Microsoft Power BI Microsoft Excel Extract, Transform, Load (ETL)
Banco Crédito del Perú
Technical Data Custodian - CoE Data
August 2022 - October 2023 (1 year and 2 months)
Perform impact analysis at the script/production process level, field traceability, and production reports. Identify, implement, and/or participate in new technical governance initiatives. Establish and keep updated business element definitions and prioritize critical data elements. Validate Data Quality Analysis results prior to loading information into the Data Lake. Define, validate, and monitor post-load quality rules for critical data elements (DACs). Perform profiling of sources identified with the business in the quality tool.
FOCUS Business Solutions
Junior BI & Analytics Consultant
May 2021 - August 2022 (1 year and 3 months)
Creation of workflow applications. Data integration for information solutions. (SSIS). Creation of business solutions using information visualization tools (PowerBI). Provide support to financial entities to better manage the information they request.