Freelancer profile translated to English.
Back to original languageAbout Kawther
Expert for over 10 years in setting up digital projects, CRM, ERP and MS BI suite in France and internationally (Singapore, London, Amsterdam, Tunis etc.). I have carried out numerous projects for large companies (Société Générale, ABN AMRO, ENGIE "CLIMESPACE", ARDIAN etc.). My area of expertise covers the technical and functional management and coordination of projects, CRM application auditing, application recovery, project feasibility study or assistance in choosing an ERP, CRM or BI suite application solution.
My strengths: Excellent knowledge of Microsoft Dynamics technologies and its ecosystem, strong focus on "user experience" as the main lever for value creation, adept at Lean methodologies, simple and effective solutions
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ARDIAN ( AXA Private Equity)Techno-functional Project Manager AXA client interface vs. CRM IntegratorBANKING AND INSURANCEJanuary 2007 - August 2009 (2 years and 7 months)Paris, FranceMission challenges: optimize fund management via the monitoring of investors, legal and financial intermediaries at national and international level. Integrate compliance standards (Due diligence, KYC etc.), allow the centralization of data for analysis and reporting purposes (e.g. monitoring of "fundraising", customer commitments, etc.), monitor deadlines via alert and escalation processes (Workflow
- PRIMAGAZ FRANCEDynamics CRM and Peoplesoft Functional ConsultantENERGY AND UTILITIESJanuary 2010 - September 2010 (9 months)Clichy, FranceChallenges: Implement a customer loyalty approach in the CRM tool by developing new functionalities, forms, reporting and dashboards from ERP Peoplesoft data (ETL). The main objectives being to reduce customer turnover, increase customer knowledge, and increase the volume of sales of products and services.Development of CRM functionalities around the following axes: Management of Incoming Contacts, customer requests and complaints Optimization of customer data: qualification and data quality Development of a 360° View from ERP data Development of loyalty offers and marketing campaigns SVI & CTI, SMS integration
- AltranFunctional ConsultantCONSULTING AND AUDITSOctober 2010 - October 2010 (1 month)Challenges: Develop the Sales module in order to optimize the sharing of information on accounts and business coordination. This is a pilot project that will be generalized to all the group's subsidiaries.Drafting from the functional specifications, the following documents:- Drafting of the acceptance test plan and definition of functional test scenarios for the new functionalities developed- Drafting of the "User Guide" for users- Updating of the "Admin Guide" dedicated to the management of access rights
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Education
- Master of Science in Management - Management Sector (MSG)University of Paris I Panthéon Sorbonne1997
- Master's in Marketing Studies & DecisionsRouen Graduate School of Commerce – NEOMA Business School2005