About Kawtar
Arabic
Native or bilingual
French
Fluent
English
Fluent
Experience
- Maison AllureCo-founder & Head of 360° CommunicationDecember 2023 - April 2026 (2 years and 4 months)Mohammédia, MoroccoResponsible for communication, influence, and digital development strategy, in collaboration with the team based in Morocco.• • Creation of digital content (reels, photos, visuals) and social media management.• • Community development: +50K followers in 2 years (partnerships, contests, engagement strategy)• • Establishment of collaborations with influencers, partnership management.• • Participation in physical events & promotional operations.• • Remote monitoring and coordination of communication actions with the field team.• • Creative monitoring and proposal of ideas to strengthen brand image.• • Participation in website creation: product integration, description writing, category organization.
- Paris j'Adore Hotel & Spa 5*Social Media & Community ManagerHOSPITALITYSeptember 2023 - August 2024 (11 months)Paris, FranceIn charge of the digital communication strategy for three entities (hotel, spa, and restaurant), across multiple channels and social platforms.• • Management and animation of Instagram, TikTok, Facebook, and LinkedIn accounts.• • Creation of engaging content: photos, reels, stories, texts.• • Coordination of partnerships with influencers and specialized media.• • Planning and publication of posts according to a coherent editorial line.• • Organization and communication around events (such as "J'Adore club")• • Performance monitoring: KPIs, monthly reporting & optimization of advertising campaigns and constant monitoring of social media trends.
- Les Eaux Minérales d'OulmèsCommunication & Event AssistantMay 2022 - August 2022 (3 months)• • Active participation in the implementation of internal and external communication strategy within the group's marketing & communication department.• • Writing of editorial content: press releases, internal messages, social media publications.• • Creation and management of the editorial calendar.• • Organization of internal and external events: open-air cinema, corporate and influence events.• • Logistics coordination and follow-up of event service providers.
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Education
- Master Grande Ecole in Digital Marketing and CommunicationESC Clermont Business School2024
- PGE Master in Marketing and Business DevelopmentEcole Nationale de Commerce et Gestion2024