Kawtar B.

End-to-end management of LinkedIn strategy: definition of the editorial line, content planning, and positioning structuring.

Creation of optimized content (posts, visuals, videos) designed to maximize reach, engagement, and visibility among qualified targets.

Performance analysis and continuous optimization: tracking KPIs (engagement rate, reach, impressions), implementing A/B tests, and making strategic adjustments based on results.

Competitive and industry watch to identify differentiation opportunities and refine content strategy.

Management and development of brand image on Facebook and LinkedIn, with a focus on visibility, consistency, and engagement.

Creation of content (posts, immersive formats including virtual reality, visuals, videos) adapted to the codes of each platform and the expectations of target audiences.

Community animation and management: interactions, moderation, loyalty building, and engagement development.

Continuous optimization of content visibility and performance, supported by competitive and industry watch to refine messaging and strengthen positioning.

For the Canelas brand, I managed the Facebook and Instagram accounts with a clear objective: to strengthen brand awareness and build a real connection with the community.

On a daily basis, this involves creating platform-appropriate content, facilitating discussions, and active moderation to maintain a consistent and engaging brand image.

I also monitor customer feedback, relaying it to the relevant teams when necessary, to ensure smooth communication and a positive experience.

This work is part of a continuous process: increasing visibility, building audience loyalty, and establishing a solid digital presence.