Kaustubh Kapoor

I am a passionate Graphic Designer and AI enthusiast with a deep interest in the intersection of visual communication, technology, and human psychology. My work focuses on how design elements—especially colour, typography, layout, and packaging—shape perception, influence behavior, and create meaningful brand experiences. I am particularly fascinated by how artificial intelligence is transforming creative industries, enabling designers to work more strategically, efficiently, and innovatively. This research project reflects my curiosity about the psychological impact of visual design, especially within consumer markets. By exploring colour psychology in beverage packaging, I aimed to understand how design decisions affect purchasing behavior and sensory expectations. As a designer, I believe that aesthetics are not merely decorative but strategic tools that drive engagement and emotional connection. I continuously seek to expand my knowledge in branding, user experience, AI-assisted design tools, and data-driven creativity. My goal is to combine artistic vision with technological intelligence to create designs that are not only visually compelling but psychologically impactful.