Katy O.

Ex-Amazon |Product & Project Manager |EU

Madrid, Spain

  • 40.4167
  • -3.7036
  • Indicative rate €100 / day
  • Experience 7+ years
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Preferences

Work location
Only do the missions remotely
Project length
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months

Verifications

Skills (10)

Katy in a few words

An effective project/product manager with a honed ability to identify bottlenecks & solutions. I’m dedicated, customer-obsessed & results-driven.
• Program management for partners’ products. Software integration & data flow management -Mobile & Web platforms - Just Eat, Spain
• Achieved product improvements through program management for 11 markets - StubHub/ Ticketbiz
• Achieved a +3% in SLA performance, through reduction of operational burden in NLU data procurement - Amazon Alexa
• Product management to re-launch the AAP Video adverting product across Europe resulting in +8M USD uplift in 12 months- Amazon

Experience

January 2020 - April 2020 | Madrid, Spain

Human Resources

ERUDIT AI

Cheif product Manager , Gerente de producto

Natural Language Processing of Neural Networks HR AI B2B SaaS: Assessing workplace anxiety, burnout rates
• Work with UX to build from scratch a workplace anxiety and wellbeing product using NLP neural networks.
• Conducted focus groups translating user needs to business requirements for a six-month roadmap & prioritized urgent demands. Identified market positioning & craeated product marketing. Embedded agile best practices.
• Led multi-disciplined teams to build the core product for 3 user levels (HR Director, C-Suites, Managers) i.e. identifying NLP Neural networks for communication, stress, depression, anxiety, burnout
• Working with front & back end engineers to define & build the product MPVs for non-core product features: MFA authentication, OAuth & IMAP, PDS2 payments, GDPR & US Privacy Shield, Cyber security measures, Bulk Employee onboarding, LinkedIn scrapers, Gamifying Setting & Setup spaces & Super User experiences
• Resulted in launch with our first three 500+ employee wide clients in Barcelona.
August 2019 - December 2019 | Madrid, Spain

Food Industry

Just Eat Spain

Global Customer Experience Product Manager

• Led a steering group for the integration of the ‘Voice of the Customers program’ VOC tools, Usabilla and Chattermill for (Couriers, Restaurants
& Users). I managed the data stack in Bigquery, Optimus and Amazon S3 buckets to enable insight at all funnel events.
• Conducted conversion-focused root-cause analysis identifying pain points across all partner platforms. Connection with OKRs, enabled customer
data to be incorporated into financials & product improvements for 2020 roadmaps to tackle partner & user erosion.
• Led a project to incorporate dish photos on menus, informed by analysis, A/B experimentation, UX testing. This resulted in a +9% in conversion
on Just Eat. 2020 plans are to expand this to Menulog & Skip the Dishes.
• Launched a restaurant partner program through incorporating customer reviews on the ‘Partner Center’. Socializing Restaurant Performance
Score + Customer metrics resulted in a +4% performance. This program led the planned continuation of additional product features over 2020.
January 2019 - August 2019 | Bilbao, Spain

Entertainment & Leisure

STUBHUB

International Technical Program Manager (Contractor)

STUBHUB, Spain International Technical Program Manager (Contractor) Bilbao, ES, 01/2019 - 06/2019
• Managing a team of 6 across US, China & EU to ensure all programs ( across Android, iOS & Web) were implemented smoothly through risk,
issue & resource management in order to achieve product alignment with US. This resulted in an overall + 2% in conversion (Intl).
• Embedded agile processes through the organization of sprints, demos, retros, QA’s and ensuring legal compliance on all international
September 2018 - December 2018 | Madrid, Spain

E-commerce

DENTALTIX

Product Manager- Team Lead Contractor

, ES, 09/2018 -12/2018
• Coordination and execution product roll out in the UK, FR, IT markets.
• Optimized customer acquisition & operational strategies which cut delivery periods by 1 day & reduced customer churn by 2%
• Trialed product improvements, such as tiered shipping pricing, which increased conversion by 3% in the UK % 1% in IT & FR.
January 2018 - July 2018 | Cambridge, United Kingdom

High Tech

Amazon

Project Manager, Alexa Data Services (ADS)


ADS controls the data procurement for Alexa’s natural language understanding (NLU) across device, functionality & language.
• I delivered process improvements, reduction of critical issues by 15%, improved SLA failure rates and quality issues which increased data
utilization by 5% & reduced operational costs by 0.05 USD per utterance which enabled rapid scaling into language expansion.
• Consulted with engineers to conduct resource capacity planning in order to hire in-demand spaces before it became critical.
• Through creating a beta testing template & a reporting workstream, I reduced resource mismanagement, by 3%, increasing utterance capacity
for feature development by 20,000 utterances a month.
October 2015 - December 2017 | City of London, United Kingdom

E-commerce

Amazon

EU & CA Programmatic Campaign Manager &Video Product Manager

• Through mastering optimization in Return of Adverting Spend (ROAS), Viewability & CPA KPIs, through implementing effective customer
acquisition & retargeting strategies on 1M+ campaigns for the EU & CA across verticals and device; I personally won +1.5M profit in 1 yr.
• Consulted for the ES market (resulted in reliable rebooking’s (69%) plus a +15% revenue increase) and led process improvement & training on
CPA campaigns across the EU5 & CA , increasing global performance (+12%).
• Through working with sales, engineering and marketing across the EU; I socialized key video KPIs , captured product requirements and created
a prioritized roadmap for the re-launch of the AAP Video product; resulting in a +8M USD sales uplift in 12 months.
• I developed processes to achieve a scalable & well-performing video product. Through the execution of beta, experimentation & test template
building for new releases; I distributed playbooks resulting the return of KPI performance (completion rate of 85% vs 2016 - 55%).
July 2014 - October 2015 | City of London, United Kingdom

E-commerce

DUNNHUMBY

Customer Loyalty insight manager, General Merchandise

• Delivered revenue-generating customer behavior analysis for Tesco’s fortune 500 clients to optimize sales across channels. Through purchase
behavioral targeting for a new product a +15M uplift in, 1 quarter, was delivered for our kitchenware client.
• I specialized in price & promotion, product pairing & spend-stretching incentives. In a declining cards category, 61% of high spending loyals
were retained & 500,00 GBP generated in 3 months, through encouraging cross- departmental purchases.
June 2013 - July 2014 | City of London, United Kingdom

E-commerce

AC NIELSEN

Product/project Manager, Revenue Management Optimization SaaS

• Retained a threatened contract (2M GBP) for our first roll out of our software for Heinz. While working 100% on client site, I contained
creeping scope through navigating an ambiguous setting by creating a prioritized road map & project plan with engineering to deliver.
• Demonstrated product value through consultative category gap analysis; resulting in an sales uplift of 2.5M GBP over four months.

Education

  • Ma Politics

    University of Edinburgh

    2012

Certifications

Languages

  • English

    Native or bilingual

  • Spanish

    Limited working proficiency

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