Freelancer profile translated to English.

Description

A marketer for over 20 years, I practice my profession with passion, the desire to support companies towards their goals, and beyond.

🎢 My hobby:

continuing to learn and train on new trends or technologies.

🌿 My approach:

Attention and listening, to help you achieve your goals, while taking care of the needs of your clients and teams.

And good humor too! That counts...

🌻 Areas of expertise:

- Marketing / Communication Strategy: Development or optimization of your complete marketing strategy: multi-channel, multi-target B2C, B2B, B2B2C

- Digital Strategy: implementation or development strategy

- E-commerce: launch and/or development of your business

- Project Management: websites, CRM, social networks, customer satisfaction, rebranding, products...

- Digital Transformation: process and organization optimization

- Customer Satisfaction

- Selection and monitoring of agencies / service providers.

- Transition Management

Methodologies:

Diagnostic of your ecosystem.

Delivery of a detailed action plan in the short, medium, and/or long term, with definition of objective KPIs.

Training, monitoring of internal teams and key KPIs.

Agile, SCRUM methods

📩 The possibilities are quite wide, so shall we discuss them together?

Contact me on Malt!

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Groupe Atlantic (Thermor)
Head of Marketing and B2C Communication
ENERGY AND UTILITIES
August 2017 - April 2022 (4 years and 8 months)
Arcueil, France
Creation and development of communication and sales channels for a B2C target.

- Creation of the new thermor.fr website for e-commerce setup
- Communication: definition and implementation of the annual omnichannel plan
- Launch of social networks
- Traffic Acquisition: definition of SEA (main focus + campaigns) & SEO strategy + agency monitoring.
- Development and support of the customer service department
- Relationship Marketing: building a customer base, CRM segmentation, contact plan. Reference person for the SalesForce integration project.
Project Management E-commerce Communication Strategy CRM Customer Satisfaction Customer Experience Digital Marketing Digital Transformation
Marionnaud
Head of E-commerce
FASHION AND COSMETICS
January 2016 - April 2017 (1 year and 3 months)
Paris, France
Development and evolution of the marionnaud.com website, coordination of a great dynamic and efficient team!

- Animation of the marionnaud.com website: commercial offers in omnichannel coordination with CRM, acquisition (SEA, SEO, affiliation, RTB), and stores
- Content Strategy: analysis, production, and management of content, based on consumption periods and market trends
- Analysis of sales and performance of products and pages to increase revenue and UX
- Brand Relations: product listing, monitoring, annual reviews
- Mobile Application: KPI monitoring, version updates
- Project Management: migration and partial redesign
E-commerce Digital Strategy Traffic Acquisition Content Strategy Customer Experience Project Management Omnichannel Digital Marketing