Freelancer profile translated to English.
Back to original languageAbout Katrin
Growth / RevOps for cleantech, circular economy, deeptech
I help impact projects generate more revenue through a mix of Growth Marketing and Revenue Operations: acquisition, prospecting, processes, CRM, and automations.
My playground: structuring a clear funnel, making data actionable, automating what can be automated, and aligning marketing, sales, and product around concrete business objectives.
I am particularly useful if you want to:
- Implement or optimize your B2B lead generation (inbound & outbound).
- Structure or clean up your CRM (HubSpot) and your data to better track pipeline and revenue.
- Automate your prospecting, qualification, and nurturing processes.
- Design and optimize paid campaigns (SEO/SEA/SMA) to accelerate acquisition.
- Implement clean tracking (GA4, GTM) to drive your decisions with reliable data.
- Create RevOps playbooks and workflows to align teams and scale efficiently.
- Prospect in English-speaking and German-speaking markets.
Tools & stack:
- CRM & RevOps: HubSpot (configuration, pipelines, workflows, scoring, reporting).
- Prospecting & leadgen: LinkedIn Sales Navigator, lemlist, Waalaxy.
- Automation: Make, n8n, Microsoft Power Automate (multi-tool workflows, data synchronization, automated nurturing).
- Data & tracking: GA4, Google Tag Manager, web-scraping (Python scripts or no-code tools).
- Paid & social: Meta Ads, social selling and automated messaging campaigns.
Types of missions sought:
- B2B Leadgen (inbound & outbound).
- Prospecting (list building, sequences, scripts, automations).
- Optimization and automation of prospecting and qualification processes.
- Implementation of lead nurturing and loyalty programs.
- CRM structuring / optimization to support growth.
French
Native or bilingual
German
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- KimialysGrowth Marketer / RevOpsBIOTECHFebruary 2025 - Today (1 year and 6 months)Paris, France
B2B Growth Marketing for Kimialys
Kimialys is a deeptech company specializing in biosensing, with clients in the pharmaceutical and diagnostic sectors. Facing a niche, high-value market, the challenge was to structure and intensify qualified lead generation, both inbound and outbound.Actions taken:- Implementation of an inbound acquisition strategy: ghostwriting for social selling, SEO/SEA/SMA, and deployment of tracking (GA4, GTM)
- Preparation and activation for trade shows: scraping, qualification, and enrichment of contacts, appointment setting beforehand
- Design and deployment of automated cold emailing campaigns
- Optimization of the CRM (HubSpot) and implementation of lead nurturing sequences
- Automation of commercial intelligence and nurturing workflows via n8n and Make
Result:Significant increase in the qualified appointment rate, confirming the relevance of a structured multichannel approach in a deeptech market with a long sales cycle. - Vibes LGBTQDigital Marketing and Acquisition ManagerSOCIAL NETWORKSJanuary 2025 - February 2025 (1 month)Paris, France
Support for the app launch in London
Support for the launch of theVibes LGBTQapp in London, the first social network dedicated to the LGBTQIA+ community, offering a safe space to connect, share, and find support.Already well-established in France, the app wanted to structure its entry into the London market through **B2B and association partnerships**.Objectives:Generate at least 5 qualified meetings with B2B prospects in the event industry and establish 5 partnerships with LGBTQIA+ associations.Actions taken:- Building a qualified database via web scraping of event directories
- Data enrichment
- Design of a personalized email campaign (copywriting focused on pain points, scheduling, KPI tracking, continuous optimization via A/B testing)
Results:Open rate above40%**, **7 qualified meetingswith LGBT cultural venues, and5 associations interestedin collaboration. - TickieMarketing ManagerSOFTWARE PUBLISHINGNovember 2024 - December 2024 (1 month)Paris, France
B2B Prospecting for Tickie
Tickie, an all-in-one **online ticketing and CRM solution**, initially focused on the sports sector and looking to expand its prospecting to cultural and event industry players.Objective:Identify and engage new prospects (cultural venues, event organizers, performance halls) beyond the sports vertical and generate qualified business opportunities.Actions taken:- Building a qualified database via web scraping (Google Maps, LinkedIn, cultural directories)
- Data enrichment
- Design and deployment of a personalized cold emailing campaign (copywriting focused on pain points, scheduling, KPI tracking, optimization via A/B testing)
- Implementation of automated multichannel prospecting (email and LinkedIn) to maximize response rates
Results:3 "warm" leads (engaged prospects interested in the solution), validating the appetite of the cultural and event sector for Tickie's offering.
Recommendations
MC
+1
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Education
- The Foundations of Artificial Intelligence: Ethics in the Age of Generative AILes fondements de l'intelligence artificielle L'éthique à l'ère de l'IA générative
- Bachelor's degreeRocket School2026Bachelor's degree
Certifications
- HubSpot Revenue OperationsHubSpot Academy2026