About Katrin
- Organizational development,
- Commercial Strategy,
- Sales management, and the
- Development of functioning leadership and decision-making systems.
German
Native or bilingual
English
Fluent
Experience
- ReesiChief of Staff / Organizational & Commercial DevelopmentMEDICALMay 2026 - June 2026 (1 month)Hamburg, GermanySupport for an early-stage SaaS company (2 founders, 5 employees) in building a clear organizational and go-to-market structure.Focus areas:
- Analysis of the business model and identification of operational and commercial blind spots
- Development and introduction of a clear meeting and control structure for better company management
- Conception and moderation of a strategic workshop to refine the business model, focus, and investor logic
- Optimization of OKR systems as a genuine steering instrument rather than a reporting mechanism
- Setup of a CRM system including segmentation and sales logic
- Development of a sales playbook including pricing and pitch optimization
Result:- Structured go-to-market strategy, clearer decision logic, and a scalable operational setup for the next growth phase.
- TCC GmbHChief Operating Officer (COO) / Commercial & Organizational LeadershipSOFTWARE PUBLISHINGJanuary 2024 - June 2025 (1 year and 5 months)Hamburg, GermanyOperational management role in a high-growth MedTech company on the path to Series A funding.I was responsible for the operational and partly strategic leadership of central company areas and worked closely with management.Focus areas:
- Overall responsibility for operational areas from Customer Acquisition through Project Management to Customer Success
- Setup and leadership of the sales organization, including the development of a scalable go-to-market structure
- Definition and implementation of data-driven sales management, including sales reporting and management meetings
- Derivation of operational goals from the company strategy and translation into leadership levels
- Further development of product and offering structure for standardization and scalability
- Building and maintaining partnerships, including contract negotiations
- Active role in Series A financing, including CRM optimization, pipeline quality, and business case development
Result:- Co-responsible for the successful Series A financing and the establishment of a scalable operational and commercial structure.
- PHILIPSSolution & Business Development / Clinical StrategyMECHANICAL ENGINEERINGJune 2021 - December 2023 (2 years and 6 months)Hamburg, GermanyStrategic and operational work in the field of High Acuity Care with a focus on clinical process optimization and digital solution development.Focus areas:
- Development of solution concepts for digital and clinical value creation in the healthcare environment
- Management of strategic customer projects and large public tenders
- Support for sales teams as an internal sparring partner for complex customer requirements
- Contribution to long-term strategic partnerships in an international environment
- Planning and conception of digital transformation strategies in a clinical context
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