Freelancer profile translated to English.

Description

I help small businesses (preferably from the pet industry) turn digital contacts into real customer relationships.

With my eye for customer journeys, newsletter marketing, and customer-centric communication, I develop concepts that provide orientation, build trust, and support conversion.

I am particularly good at analyzing existing touchpoints, identifying gaps in customer outreach, and deriving concrete measures from them. I combine strategic online marketing with pragmatic implementation.

Typical projects I undertake include customer journey analyses, newsletter and CRM concepts, measures for digital new customer acquisition, content and editorial planning, UGC creator research and coordination, and communication concepts for complex products and brands.

Industry field of expertise

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

PROVICELL GMBH
Marketing Manager
E-COMMERCE
February 2025 - Today (1 year and 6 months)
Olpe, Germany
At Provicell, as Head of Marketing, I am responsible for the strategic and operational further development of the brand in the digital environment.
My focus is on positioning complex products understandably, targeting audiences precisely, and meaningfully connecting digital measures along the customer journey.
My responsibilities include marketing strategy, project management, social media marketing, influencer marketing, campaign planning, and SEO. I develop content, campaigns, and measures that create visibility, build trust, and support customer acquisition and retention.
What is particularly formative is the combination of strategic thinking and practical implementation: I analyze target groups, plan cross-channel measures, coordinate internal and external stakeholders, and manage projects from idea to implementation. This gives me experience in brand building, content strategy, performance-oriented communication, and digital marketing of complex products.
Project Management Social Media Marketing Campaign Development Content Marketing Email Marketing
Michael Schweinsberg ERGO
Online Marketing Manager
August 2018 - May 2026 (7 years and 9 months)
Website management, sponsoring, social media marketing, Google campaigns, club duties/trade fair support
GEFU Gmbh
Social Media Manager
July 2021 - January 2025 (3 years and 6 months)
Responsible for social media marketing, creation of video content, editorial planning, influencer marketing, trade fair support