Freelancer profile translated to English.

Description

I specialize in the strategic management and optimization of sales activities on leading marketplaces such as OTTO, eBay, Zalando, About You, Etsy, and Kaufland.

With over 7 years of experience in e-commerce – including several years in agencies – I offer a comprehensive portfolio of services for brands, manufacturers, and retailers.

My focus areas are performance management, data-driven analysis, and the professional development of marketplace-appropriate presences – both operationally and strategically.

My services at a glance:

- Strategic development of Ads campaigns

- Target group, budget & placement strategy

- Analysis & management according to KPIs & planned figures

- Product data management & content structure

- Consulting on brand management & platform positioning

I think holistically and across channels with a focus on long-term brand building and profitable scaling.

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A BI Reporting & Performance Dashboard is integrated by default in every cooperation. a BI reporting that offers you full transparency about your campaign and sales performance.

Individually built dashboards visualize revenue, ROAS, return rate, and other brand-relevant KPIs in a clear, data-based, and real-time evaluable manner.

Industry field of expertise

Languages

German
Native or bilingual
English
Basic

Workplace preferences

Remote only

Primarily works remotely

Agentur
Online Marketing Manager
E-COMMERCE
September 2023 - Today (2 years and 11 months)
Hamburg, Germany
My current role involves the comprehensive strategic and operational support of renowned clients in the area of data-driven performance and marketplace marketing. The focus is on managing and developing marketplace activities on Amazon, OTTO, eBay, and Kaufland. Key areas include performance marketing, data-based decision-making, product data optimization, and the development of sustainable growth strategies.
Data Analysis Pay Per Click Advertising Budget Management Keyword Research Fashion
The Social Chain AG
Category Manager
September 2017 - September 2023 (6 years)
Stapelfeld, SH, Germany
In my previous role, I was responsible for the extensive management of products from the popular TV show "Die Höhle der Löwen" (The Lion's Den), alongside personalities like Ralf Dümmel and Georg Kofler. My area of responsibility extended across renowned marketplaces such as OTTO, eBay, and Limango – with a special focus on TV shopping products like Cleanmaxx and Easymaxx.
Budget Management Pay Per Click Advertising Keyword Research SEO Strategy Product Management