Freelancer profile translated to English.

Description

Hello, I'm Katrin. ✨

SEA Strategist with over 7 years of experience in **Performance Marketing**.

I help companies achieve sustainable, measurable results with Google Ads, Meta Ads, and more. I work data-driven, structured, and always with a focus on individual company goals.

Instead of thinking in individual campaigns, I develop holistic strategies across platforms.

Depending on the objective, this can beLead Generation,Revenue Growth, or **Brand Building**. Analyses, tests, and continuous optimization are a matter of course for me.

My Services:

Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube)
Bing Ads
Campaign setup and ongoing optimization
Keyword and target group research
Performance analyses and reporting
Account audits and strategic consulting

Industry Experience:

E-Commerce, Retail, Beauty, D2C, Health & Wellbeing, Automotive, B2B

Tools:

Google Ads, Google Analytics (GA4), Adobe Analytics, Looker Studio, ChannelPilot, Channable, Meta Ads, Asana, Canva and more.

I work remotely, reliably, and in a structured manner.

Whether for occasional support or long-term collaboration – I look forward to connecting. 🤝

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Selbstständig
Performance Marketing Freelancer
E-COMMERCE
June 2025 - Today (1 year)
Düsseldorf, Germany
Campaign audits and strategy development
Support for D2C brands with a focus on revenue growth, profitability, and new customer acquisition
Development of data-driven customer journeys, testing roadmaps, and performance setups (Google Ads, Meta Ads)
Meta Ads Google Ads YouTube Ads Bing Ads D2C
glow25
Senior SEA Manager
E-COMMERCE
July 2025 - November 2025 (4 months)
Düsseldorf, Germany
Further development of the Google Ads growth strategy with a focus on new customer acquisition
Introduction & scaling of additional performance channels (Criteo, Idealo)
Management of the Google Ads agency (3 FTE) with six-figure monthly budgets
Close collaboration with CRM, Marketing & Marketplace for launches and funnel optimization
SEA Google Shopping YouTube Ads Growth Strategy Demand Generation
Parfümerie Douglas GmbH
SEA Manager
E-COMMERCE
September 2021 - June 2025 (3 years and 9 months)
Düsseldorf, Germany
Operational and strategic management of several European SEA, PSM, and App
Accounts with seven-figure monthly budgets
Development of scalable campaign structures (A/B tests, creative tests, promotions)
Cross-functional collaboration with E-Commerce, Brand & Retail Media
SEA Google AdWords Google Shopping Search Engine Advertising E-Commerce