Freelancer profile translated to English.
Back to original languageAbout Katrin 'Platti'
I help solo entrepreneurs, coaches, consultants, and experts turn their knowledge into visible content.
For over 15 years, I've worked at the intersection of content marketing, SEO, copywriting, storytelling, and digital visibility. In addition to my work for companies, I've built my own media projects, produced podcasts with several hundred episodes, developed content systems, and worked early on with cross-channel content utilization.
My focus is on developing efficient content workflows with the support of modern AI tools.
My Podcast-to-Content System is particularly in demand:
From a podcast episode or a content video, blog articles, newsletters, SEO metadata, and channel-appropriate posts for platforms like LinkedIn, Pinterest, Google Business, or YouTube Community are created.
This way, an idea easily becomes a complete content package - without additional production effort for my clients. 😊✨
Focus Areas:
• Content Marketing
• Content Strategy
• SEO / GEO Content
• Copywriting
• AI-assisted Content Creation
• Content Repurposing
• Podcast-to-Content Workflows
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- Projekt: Marketing in flauschigFounder & Content Marketing StrategistCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 10 months)Rostock, GermanyFounder of Marketing in flauschig - my own media and education project focused on marketing, visibility, content strategies, and AI for solo entrepreneurs.Conception and production of podcasts, blog articles, newsletters, and cross-channel content systems. Development of my own marketing trainings, workshops, and consulting services. Building SEO and content processes, as well as using AI-assisted workflows for research, content creation, and content repurposing.Focus Areas:Content Marketing, SEO/GEO Content, Copywriting, Podcast-to-Content Workflows, Visibility Strategies, and AI-assisted Content Production.
- Inga GmbHRecruiting Marketing SpecialistHUMAN RESOURCESAugust 2023 - April 2026 (2 years and 8 months)Frankfurt am Main, GermanyPlanning, implementation, and optimization of data-driven recruiting marketing campaigns for small and medium-sized enterprises as well as well-known brands in the DACH region.Responsible for the conception of individual recruiting funnels, social media campaigns, and interactive application processes with a focus on passively job-seeking professionals. Development of user journeys, qualification questions, and conversion-oriented candidate experiences to improve application quality and conversion rates.Additionally, advising clients on target audiences, employer branding, recruiting communication, and campaign strategy. Management and optimization of Meta campaigns (Facebook & Instagram) as well as analysis of relevant performance metrics for continuous improvement of results.Focus Areas:Recruiting Marketing, Performance Marketing, User Journeys, Target Audience Analysis, Conversion Optimization, Meta Ads, Campaign Management, and Marketing Consulting.
- Stichblatt Verlag. Katrin LorenzFounder & Content StrategistPUBLISHINGJanuary 2017 - Today (9 years and 6 months)Rostock, GermanyFounder and operator of an independent media and publishing project with a focus on storytelling, content production, community building, and digital visibility.Over a period of almost ten years, developed and marketed own content formats, including podcasts with several hundred episodes, interview series, livestreams, blog formats, social media content, as well as digital and physical publications.Conception and organization of online events, author projects, book publications, and trade fair appearances. Development of content workflows, cross-channel content strategies, and early content repurposing processes since 2013/2014.Focus Areas:Content Strategy, Storytelling, Community Building, Podcast Production, Content Repurposing, Digital Visibility, Project Management, and Media Development.
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Education
- B.A. Communication ScienceUniversity of Greifswald2010
- B.A. Art HistoryUniversity of Greifswald2010