Freelancer profile translated to English.
Back to original languageAbout Katrin
I recognize trends before they go viral because, as Gen Z, I grew up with TikTok, Instagram & Co. As a passionate social media manager, I combine creative flair with strategic thinking and genuine practical proof: I have worked for various brands such as STABILO, Consorsbank! - a brand of BNP Paribas and successfully implemented projects as a freelancer, helping brands become more visible, building strong communities, and managing social media channels.
My promise: With the right content strategy, I won't just make your brand visible, I'll turn followers into real customers. đ
My services:
â Development & implementation of a tailor-made social media strategy
â Creation & planning of target group-relevant content for Instagram, TikTok, Facebook, Pinterest & YouTube
â Trend research & proactive adaptation to algorithm changes
â Community management & active interaction with followers
â Influencer marketing & cooperation management
â Research & strategic use of relevant hashtags
â Increase in reach, engagement & conversion
âą Optimizations based on KPIs
Ready to take your online presence to the next level? I look forward to your inquiry! đ±âš
German
Native or bilingual
English
Native or bilingual
Russian
Native or bilingual
Remote only
Primarily works remotely
Experience
- bnpparibasSocial Media Marketing @ Consorsbank!BANKING AND INSURANCEFebruary 2025 - March 2026 (1 year and 1 month)Nuremberg, GermanySOCIAL MEDIA (TikTok, Facebook, YouTube & Instagram)- Development of target group-specific graphics, Reels, and TikToks with a focus on reach and engagement- Continuous monitoring of viral trends to derive platform-appropriate content ideas- Support with influencer campaigns- Active community management through timely responses to comments and messages- Regular KPI analysis and data-driven optimization of the content strategy- Operational support in planning and implementing marketing campaigns (e.g., podcast)
- STABILO International GmbHSocial Media Management @ STABILOENTERTAINMENT AND LEISUREMarch 2024 - August 2025 (1 year and 5 months)Heroldsberg, GermanySOCIAL MEDIA (Tiktok, Instagram, Pinterest, Facebook & YouTube)- Development of content plans with a clear focus on target audience and brand consistency- Creation of target group-relevant content, from visual formats to editorial blog posts- Execution of marketing campaigns- Design of appealing product visuals and advertising materials in line with corporate identity- Influencer marketing & UGC content- Active community management and promotion of engagement through interaction on all platformsCUSTOMER RELATIONSHIP MANAGEMENT- Answering customer inquiries- Handling complaints
- RenactSocial Media Manager @ RenactHEALTH AND WELLNESSFebruary 2023 - February 2024 (1 year)INFLUENCER MARKETING:- Identification & research of potential influencers- Contact & negotiation of collaborations- Tracking & analysis of influencer performance- Measurement of success & identification of areas for improvementSOCIAL MEDIA:- Creation of platform-appropriate content for Instagram & Facebook- Trend monitoring- Performance analysis (KPI reports)COMMUNITY MANAGEMENT:- Interaction with existing & potential followers- Interaction with & at competitors⊠Management of comments, messages & other interactions
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Education
- Bachelor of ArtsTechnische Hochschule NĂŒrnberg Georg Simon OhmStudium an der Technischen Hochschule NĂŒrnberg Georg Simon Ohm. FakultĂ€t: Betriebswirtschaft mit den Schwerpunkten HR und Marketing.