Freelancer profile translated to English.
Back to original languageAbout Katrine
I am a results-oriented marketing specialist with excellent customer experience. I have +10 years of experience in lead generation, creating and optimizing content that produces desired results (especially bottom of funnel & sales enablement), website optimization, multi-channel campaign management, and improving the efficiency of marketing operations.
I have helped my clients to:
🎯 Launch campaigns that exceed revenue goals by 19.5%
🎯 Create content leading to a 130% increase in inbound generated demos
🎯 Optimize their email marketing leading to 2x the open rate and 3x the industry average clicks
🎯 Increase the number of followers on their LinkedIn company page by +198.3%
🎯 Increase web traffic from social networks by +19.84% and session duration by 32.85%
I offer you:
✅ Creation and execution of a content marketing strategy
✅ Creation of content optimized for results (including the complete funnel, from brand awareness to sales)
✅ Creation and optimization of content (web copy) and design (wireframe) for your website
✅ Optimization of your content marketing operations
English
Native or bilingual
French
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 20km), Lyon (up to 10km)
Experience
- Katrine ZaneContent Strategist & Project ManagerNovember 2018 - Today (7 years and 7 months)Paris, FranceWorking with organisations and B2B brands across the EU, the UK, and the US to:▪ Develop 𝗥𝗢𝗜-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 (including a multi-channel campaign that surpassed its revenue goals by 66.7%)▪ Develop clear, 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 at brand, product/service, and campaign level▪ Create 𝘂𝘀𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗯𝗿𝗮𝗻𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 (including LinkedIn company page growth by 198% in 3 months)▪ Provide 𝘁𝗲𝗮𝗺 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 build 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲-𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 for content creation, repurposing, and optimisation (including growing avg. web session duration by 32.85%)▪ Manage teams and stakeholders to ensure effective, transparent 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻𝗔𝘀𝘀𝗲𝘁𝘀 created: web copy, blogs, case studies, interviews, press releases, speeches, video scripts, newsletters, social media content, and more.𝗧𝗼𝗽𝗶𝗰𝘀 covered include: sustainable development, green energy and tech, EU policy, marketing and sales strategies.𝗖𝗹𝗶𝗲𝗻𝘁𝘀:▪ Businesses in Tech, SaaS, IoT, IT, Consulting & Real Estate, such as Lemongrass Consulting, CorFinancial, Improved Apps, Data Intellect, eazyBI, BRELF, The Client Relationship Consultancy▪ NGOs and public institutions
- Katrine ZaneConversion Copywriter for B2B Tech & SaaSSOFTWARE PUBLISHINGNovember 2018 - Today (7 years and 7 months)Paris, France𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮𝘀𝘀𝗲𝘁𝘀 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲 𝗱𝗲𝗺𝗮𝗻𝗱, 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗮𝗻𝗱 𝘂𝘀𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘁𝘂𝗿𝗻 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝘁𝗼𝗽𝗶𝗰𝘀 𝗶𝗻𝘁𝗼 𝘂𝘀𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 by combining expert interviews, market research, audience insights, competitor analysis, copywriting best practice, and storytelling.Deliverables:▪ 𝗦𝗮𝗹𝗲𝘀 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁: ROI decks, product/services one-pagers, case studies, whitepapers▪ 𝗪𝗲𝗯 𝗰𝗼𝗽𝘆: websites, landing and sales pages▪ 𝗧𝗵𝗼𝘂𝗴𝗵 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗱𝗲𝗺𝗮𝗻𝗱 & 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: content for each stage of the buyer journey▪ 𝗨𝘀𝗲𝗿 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻: email onboarding, in-app copy, help docs, technical copywriting▪ 𝗣𝗥: press releases, interviews, articles▪ 𝗕𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: company 'About' pages, social media profiles, video scripts
- We Are All Connected LtdContent Strategist & Digital Marketing Project ManagerNovember 2018 - Today (7 years and 7 months)Brighton, Brighton and Hove, UKWe Are All Connected is a digital marketing agency that specialises in digital-first marketing strategy, campaigns, content, and lead generation activities for B2B Tech & SaaS companies, with particular focus on ClimateTech and sustainable businesses.My work covers:𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆▪ Strategy and copywriting for multi-channel campaigns targeting various audiences across markets.▪ Ensuring seamless integration of content management systems and adherence to best practices in web maintenance and technical upkeep; proofreading and editing written content𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁▪ Coordination of internal teams and external service providers to make sure all campaigns and activities are delivered within budget and on time, often within very tight deadlines▪ Overseeing the execution of inbound and outbound email campaigns, advertising and lead generation campaigns▪ Account management - client coordination and reporting𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀▪ Review and analysis of existing tools and processes and recommendations for improvements. Setup of new project management software and content delivery and approval processes
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Education
- BA Joint Honours, French and International RelationsUniversity of Leeds2010BA Joint Honours, French and International Relations
- Bachelor's degree, Political Science and EconomicsUniversité libre de Bruxelles2009Bachelor's degree, Political Science and Economics