Katrina Fox

Reported directly into HRLT on the following projects 1) new global Employer Brand – to raise awareness of NCR and deliver the right capability into the company. 2) new global Careers website – one that's mobile enabled built on its own CMS so the TA team to directly update content themselves. 3) recruiter toolkit – with comms and advertising templates for recruiters hiring managers to use. 4) new employee referral scheme.

I’m an Employer Brand / Marketing / Comms / candidate experience specialist with over 20 years’ experience spanning media, agency and client sides. I have worked predominantly in Employer branding developing EVPs and creative EB concepts - and deployment of this through multi-channel campaigns for clients such as IHG, Vodafone, Telefonica, PMI, Shell, NHBC, DE&S, NCR and Sapient - to name just a few.

I deliver effective and efficient attraction campaigns and assets, achieving considerable cost savings through media planning and effective use of media channels. I am creative and resourceful, not afraid to challenge where necessary, highly responsive and able to work to tight deadlines. As a confident communicator across all levels with a genuine ‘can-do’ attitude and not afraid of hard work

I was the owner of the whole VF recruitment brand in the UK and responsible for the internal and external face of Vodafone careers. I was also the link between resourcing and brand teams – to ensure consistency between consumer and resourcing comms. I was the voice of the candidate – and made sure all practices and process had the candidate perspective at the heart. Much of my time was spent developing and implementing attraction and sourcing strategies and assets with our three main business streams (retail, contact centres and specialist). Working with multiple teams including brand, PR, internal comms, RPOs, hiring managers, capability specialists and external advertising agencies to ensure VF got the right message out to the right people at the right time. Achievements:design and delivery ofVF graduate programme 09/10, including attraction and selection events, re-launch referralscheme – increased applications by 46%, re-launch careers website - nominated for3 awards, saved VF c.£120k by producing internally, online attraction planning – media cost savings of£350k, attraction advertising toolkits (inc digital) - nominated for2 awards (CIPD and RAD), graduate recruitment campaign inc selection events 2010 intake (over3000 applications, 150 attended selection event, 50 starters).