Katrien Willemse

Development and implementation of communication strategies. Media relations management, press release writing, and event organization. Content creation for social media, newsletters, and the company website. Marketing of advertising space for multimedia, print, and digital media. Follow-up of existing and prospective clients. Development of the export client portfolio. Administrative follow-up of multilingual commercial operations in relation to existing and prospective clients. Monitoring of order fulfillment, export and domestic, up to invoicing and payment. Organization and participation in international trade shows. Design of the company's offering strategy. Implementation of promotional campaigns and marketing policy to optimize the visibility of the offering, revenue, and business profitability. Close collaboration with production and the editorial team for customer coordination and loyalty. Translation of correspondence, mailings, price lists, as well as various newspaper articles, books, and websites.

Administrative follow-up of commercial and logistical operations related to foreign countries. Mastery of international trade techniques and management IT tools. Market research and search for new clients or partners. Establishment of the export department.

Complete order management (cross-functional links with purchasing, production, sales team, and logistics). Preparation and monitoring of forecasts in close collaboration with product managers. Management of component and raw material databases.