Katleen Cox

• • Led the design and implementation of global commercial excellence standards, and operating processes and frameworks for core commercial functions (sales, marketing and go-to-market), enabling consistent execution across international markets.

• • Aligned global leadership and regional markets around shared commercial models, governance and decision frameworks to support scalable commercial execution.

• • Led change initiatives to embed new commercial ways of working across international markets.

• • Partnered with the global digital transformation programme to embed commercial processes, tools and data frameworks into the wider organisational transformation agenda.

• • Led the strategy and development of new consumer retail and emerging channels beyond traditional medical distribution.

• • Designed new commercial propositions and partnership models for retail environments and alternative distribution formats.

• • Led business development for new consumer retail and emerging channel customers.

• • Member of the North-West European Leadership Team, contributing to strategic direction and organisational decisions.

• • Led initiatives supporting commercial restructuring and new route-to-market approaches for the traditional channels.

• • Defined and implemented the global route-to-market strategy for the Ready-to-Drink beverage portfolio across out-of-home channels.

• • Drove major global tenders and strategic partnerships across PepsiCo, Unilever, the joint venture and franchise partners.

• • Developed the five-year innovation strategy for the global out-of-home channel in collaboration with NPD and commercial teams. And oversaw large capital investment and product innovation programmes supporting channel growth (including packaging formats and commercial assets).

• • Aligned senior stakeholders across PepsiCo, Unilever, JV leadership and franchise partners around shared channel strategy and investment priorities.