Freelancer profile translated to English.
Back to original languageAbout Katja
I offer top-tier consulting for companies in the lifestyle and fashion sectors looking to outsource their marketing strategy and implementation. My focus is on social media, digital presence, and general marketing activities.
I specialize in sustainability practices and maintaining digital relevance, with an emphasis on artificial intelligence.
With over 25 years of experience in the fashion and lifestyle sector, I co-founded MR PORTER in 2011 and have held both in-house and independent consulting roles in Milan (1.5 years), London (6 years), New York (5 years), Zurich (3.5 years), and most recently Frankfurt (3.5 years).
I am fluent in German, English, French, Italian, and Finnish. I look forward to hearing from you.
French
Native or bilingual
German
Fluent
English
Native or bilingual
Italian
Native or bilingual
Finnish
Native or bilingual
Can work on-site
Frankfurt am Main (up to 50km)
Experience
- Couture ConsultancyStrategic marketing and branding consultant for fashion and lifestyle brandsCONSULTING AND AUDITSSeptember 2015 - Today (10 years and 9 months)Frankfurt am Main, GermanyWorks with lifestyle and fashion entrepreneurs on their brand positioning, brand strategy, digital marketing strategy, distribution, and business plan creation with a strong focus on digital relevance, sustainable business models, and the integration of artificial intelligence into the online marketing strategy.Collaborates with Hessen Design, Kompass Frankfurt Gründer Zentrum, and Jumpp (Start-up Accelerator Program) to organize workshops and seminars.Topics: Sustainable business models, social media marketing, and artificial intelligence. Couture Consultancy was based at Spring Place, the headquarters of New York Fashion Week, from 2017 to 2020. Current and past collaborations: MR PORTER, Frankfurt Fashion Week, The Listener Concept Store, Quartier Frau, Kahindo, Dreams New York, and Kass Swim.
- Akademie Mode und DesignUniversity Lecturer Brand Management, Marketing and CommunicationEDUCATION AND E-LEARNINGJanuary 2024 - Today (2 years and 4 months)Wiesbaden, GermanyWorks as a part-time lecturer at the Akademie Mode & Design in Wiesbaden, teaching Brand Management, Fashion Marketing, and Communication Management. The focus of the course is on brand positioning, digital marketing, and the integration of artificial intelligence into marketing strategy.
- The Listener Concept Store Frankfurt (LSTNR.com)Ecommerce and online growth managerRETAIL (SMALL BUSINESS)February 2021 - February 2022 (1 year and 1 month)Frankfurt am Main, GermanyLed the positioning, building, promotion, and content creation for the LSTNR website. Art Director: Corporate identity, website layout, and creation of editorial content.
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Education
- Master's degree, In Fashion Experience and Design Management, MilanSDA Bocconi, Mailand, Italy2005Master's degree, In Fashion Experience and Design Management, Milan
- Master of ArtsUniversity of Geneva, Schweiz2003Master of Arts - MA, Diplomacy