Freelancer profile translated to English.

Description

My name is Katja Mueller and I am an experienced Sales and Key Account Manager with extensive expertise in B2B sales, new customer acquisition, and marketing.

In industries such as E-commerce, AI, SaaS, and Media, I have successfully acquired customers, built strategic partnerships, and achieved revenue growth.

My focus is on customer-oriented solutions, creative sales approaches, and successful teamwork.

With my communicative and goal-oriented nature, I drive companies forward and create sustainable business relationships.

I enjoy working with CRM systems like Salesforce or HubSpot and use LinkedIn Sales Navigator, mailings, cold calls, and networking at events such as conferences, trade fairs, and webinars for new customer acquisition. I offer industry experience and networks in the software, IT, media, and commerce sectors (LI > 1,600 contacts).

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Basic
Italian
Basic

Workplace preferences

Can work on-site

München (up to 50km)

Kundenwerk – kompetent.kommunikativ.kundennah.
Sales/Marketing
January 2024 - Today (2 years and 7 months)
München, Germany
• Marketplace it-sicherheit.de B2B Sales (Security Hardware and Software Companies)
• Trade fair "geh. digital" – B2B New Customer Acquisition / Sales (eCommerce / MarTech)
• Foundation Diakonie Hessen – Concept Development Fundraising Campaign
B2B Sales Linkedin Sales Navigator Salesforce CRM
Alexander Thamm GmbH
Principal Sales Manager
May 2024 - October 2024 (5 months)
• New customer acquisition for the SaaS solution Casebase via LinkedIn (Sales Navigator), HubSpot mailings, network, and cold calls
• Cold calling during visits to various trade fairs and conferences
• Live demos online and on-site
• Cooperation with associations (including lead generation through webinars)
• Participation in product development and platform optimization
• Press relations (online and direct contacts)
Ebner Media Group GmbH & Co.KG
Senior Sales Manager
June 2016 - December 2023 (7 years and 6 months)
• Marketing of the trade magazines/portals INTERNET WORLD / W&V / com! / PAGE
• Crossmedia Sales B2B (Digital, Print, Sponsorship, Lead Generation, Webinars)
• Sponsorship sales for trade fairs/conferences (Amazon/B2B/Marketplace/Payment/Social Media)
• New customer acquisition in the E-commerce/Retail, MarTech, Online Marketing, Software, ERP, Payment, Fintech, Logistics, AI, PIM, Startup sectors - also internationally
• Key Accounts: PayPal, kaufland.de, REWE digital, OTTO Group, Shopware, Shopify, etc.
• Revenue responsibility > €0.7 million (from 2017 to 2021: + €300k, before Corona)