Freelancer profile translated to English.

Description

Creative strategist and copywriter with experience and focus in the B2B segment. I approach projects with a holistic view and detailed analysis. Numerous roles as a senior employee in advertising agencies and marketing departments form the basis for developing successful marketing strategies and sustainable advertising/copy concepts.

Industry field of expertise

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

MaKoTé - Büro für Marketing, Konzeption, Text
Owner, Copywriter and Creative Strategist
May 2014 - Today (12 years and 1 month)
Bad Oeynhausen, Germany
Development of communication strategies for businesses and medium-sized companies, definition of company profiles, corporate design and corporate identity, argumentation of advantages, optimized presentation of service and product offerings,
content development, copywriting for print and online projects.
In short: B2B marketing, comprehensive & cross-media.

Member of the German Designers Association (AGD) & Professional Association for Text and Conception
Eggersmann Gruppe
Creative Director
MECHANICAL ENGINEERING
January 2011 - September 2013 (2 years and 9 months)
Bad Oeynhausen, Germany
Areas: Construction, Project Management, Plant Engineering, Waste Treatment,
Composting Plants, Industrial Products
Projects:
Corporate Design
Product Brochures
Image Brochures
Websites,
including with a configurator for waste treatment plants
Texts for speeches and presentations
Press Relations
Advertisements
Trade Fairs and Events
Content conception for print and web
AP Design
Creative Director
DIGITAL AND IT
October 2007 - May 2010 (2 years and 7 months)
Melle, Germany
Area of Responsibility: Head of Graphics Department, Creative Director, Contact
Industries: Furniture Manufacturing, Pet Food and Accessories, Sun Protection,
Metal Processing, Automotive, Wood-based Materials, Real Estate, Stove Construction
Projects: Corporate Design
Product Brochures
Image Brochures
Websites
Concept and Copywriting
Press Relations
Advertisements