Description

Hi, I'm Katja - a Fractional and Interim CMO for B2B SaaS companies.

For the past 15+ years, I've helped VC- and PE-backed software companies turn marketing from a cost center into a pipeline engine. The work I love most? Stepping in when things are messy - after a funding round, when pipeline has stalled, or when the CMO seat is empty but growth can't wait.

I don't show up with a 50-slide strategy deck and disappear. I work inside your team: running campaigns, fixing funnels, coaching marketers, and building systems that actually stick. Think of me as the senior marketing leader you need right now - without the 12-month hiring process.

Most of my clients are Series A to Growth-stage SaaS companies across Europe, often expanding into DACH. I help align Marketing, Sales, and Product around one clear go-to-market motion, fix what's blocking demand, and get teams moving with confidence again.

If your marketing needs structure, focus, and someone who gets their hands dirty - let's talk.

I typically help with:

- Demand generation and pipeline acceleration

- Go-to-market and revenue marketing

- DACH market entry and localization

- Brand, positioning, and messaging

- Building and enabling marketing teams

Languages

German
Native or bilingual
English
Fluent
Italian
Conversational
French
Basic

Workplace preferences

Can work on-site

Hamburg (up to 50km), München (up to 50km), Berlin (up to 50km), Düsseldorf (up to 50km), Köln (up to 50km)

VUSE-XR
Marketing Consultant
SOFTWARE PUBLISHING
May 2025 - July 2025 (2 months)
Repositioned the brand and developed a new value-driven messaging framework within one week
Redesigned the sales pitch, including slide deck and follow-up communications, shifting from a product-centric to a user-centric perspective in just one week
Relaunched the website with conversion optimisation and value-focused messaging in two weeks
Branding & Identity B2B Marketing Marketingberatung Sales pitch Website Relaunch
Cybervadis
Interim Marketing Director D/A/CH
DIGITAL AND IT
November 2024 - April 2025 (5 months)
Development of a marketing strategy for DACH
Development and implementation of a demand generation strategy
Website relaunch
Recruiting support (building a marketing organization, conducting expert interviews with candidates)
Mentimeter
Interim Marketing Director D/A/CH
SOFTWARE PUBLISHING
October 2023 - September 2024 (11 months)
Developed and executed GTM strategy for DACH together with Sales and Product function
Increased MQL/SAL goal attainment from 50% to 150%
Led DACH Marketing and supported hiring of permanent D/A/CH Marketing Manager