About Katja Anna
German
Native or bilingual
English
Fluent
French
Basic
Spanish
Basic
Experience
- ATUHead of Loyalty PlatformAUTOMOBILEJune 2023 - August 2024 (1 year and 2 months)Weiden, Germany• Responsible for all ATU customer loyalty programs• In charge of strategic cooperations• Assisted in the development and launch of an AI-based VoiceBot• Continuously monitor all processes in the customer service team and based onthis optimise and automate processes.• Ensured business continuity after a cyberattack by promptly developing andimplementing interim solutions through to system recovery.
- ATUCustomer Experience ManagerAUTOMOBILEApril 2020 - June 2023 (3 years and 2 months)Weiden, Germany• Introduced the Zendesk ticketing & chat tool as well as set up the new sales unit “Distance Selling”.• Developed a customer data strategy and designed a cross-system data cleansing and harmonisation concept.• Led an international project team to introduce an operational CRM system as part of the company-wide system convergence strategy.• Managed the customer communication of the German retail organisation (530 retail locations) as part of COVID crisis management.
- MobiMedia AGMarketing SpecialistSOFTWARE PUBLISHINGJuly 2019 - October 2019 (3 months)Pfarrkirchen, Germany• Competitor and market analysis• Quantitative market research• Assessment of the company's marketing mix• Strategy development regarding the product positioning and company image in the market• Assessment of the company's communications channels and implementation of new digital channels with a focus on social media
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Education
- Master's degree, International Business Administration iMBAUniversity of Valencia2019Master Thesis: How to increase consumer involvement with green causes. Graduated with 1.1 (High Distinction).
- MSc International Entrepreneurship, Business Administration and Management, GeneralESSCA Ecole de management2018Graduated at the top of class (1.3; High Distinction).
Certifications
- Basic Certificate in Project ManagementGPM Deutsche Gesellschaft für Projektmanagement e.V.2014
- Business Process Modelling & AnalysisOpenHPI Hasso Plattner Institut2013