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Katja Anna StadlthannerKA

Katja Anna Stadlthanner

CX, CRM, Digitalization, Marketing

€800/day
Weiden, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Katja Anna

As a dedicated consultant and reliable implementation partner, I prefer to work at the interface between business and IT. With a structured, practice-oriented approach, I support clients in the conception and implementation of strategic projects in the areas of Customer Experience Management, CRM, Marketing, Digitalization, and Process Optimization.

In my professional career, I have supported a wide range of projects for multinational companies in international markets (including Australia, Asia) – from the introduction of new IT systems and the optimization and (partial) automation of business processes to the development and implementation of digital marketing strategies.

Strengths:

- Conception & Implementation
- Development and optimization of new and existing structures and processes
- Customer Experience Management, Strategic Marketing & CRM
- Project Management, Team and Stakeholder Management
- Technical understanding & data-driven approach

USP:Combination of analytical and conceptual strength, paired with implementation capability and assertiveness for measurable results.

My expertise is based on strong curiosity, the desire to constantly learn new things, and numerous projects that have given me deep insights into different methods, topics, and industries – both in the dynamic agency world and in process-oriented corporate structures.

Industry Experience:Automotive, Industrial Products & Construction, Pharma, Life Sciences, and Finance
  • German

    Native or bilingual

  • English

    Fluent

  • French

    Basic

  • Spanish

    Basic

Can work on-site
Weiden (up to 50km), München (up to 50km)

Experience

  • ATU
    Head of Loyalty Platform
    AUTOMOBILE
    June 2023 - August 2024 (1 year and 2 months)
    Weiden, Germany
    • Responsible for all ATU customer loyalty programs
    • In charge of strategic cooperations
    • Assisted in the development and launch of an AI-based VoiceBot
    • Continuously monitor all processes in the customer service team and based on
    this optimise and automate processes.
    • Ensured business continuity after a cyberattack by promptly developing and
    implementing interim solutions through to system recovery.
  • ATU
    Customer Experience Manager
    AUTOMOBILE
    April 2020 - June 2023 (3 years and 2 months)
    Weiden, Germany
    • Introduced the Zendesk ticketing & chat tool as well as set up the new sales unit “Distance Selling”.
    • Developed a customer data strategy and designed a cross-system data cleansing and harmonisation concept.
    • Led an international project team to introduce an operational CRM system as part of the company-wide system convergence strategy.
    • Managed the customer communication of the German retail organisation (530 retail locations) as part of COVID crisis management.
  • MobiMedia AG
    Marketing Specialist
    SOFTWARE PUBLISHING
    July 2019 - October 2019 (3 months)
    Pfarrkirchen, Germany
    • Competitor and market analysis
    • Quantitative market research
    • Assessment of the company's marketing mix
    • Strategy development regarding the product positioning and company image in the market
    • Assessment of the company's communications channels and implementation of new digital channels with a focus on social media

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Education

  • Master's degree, International Business Administration iMBA
    University of Valencia
    2019
    Master Thesis: How to increase consumer involvement with green causes. Graduated with 1.1 (High Distinction).
  • MSc International Entrepreneurship, Business Administration and Management, General
    ESSCA Ecole de management
    2018
    Graduated at the top of class (1.3; High Distinction).

Certifications

  • Basic Certificate in Project Management
    GPM Deutsche Gesellschaft für Projektmanagement e.V.
    2014
    Project Management
  • Business Process Modelling & Analysis
    OpenHPI Hasso Plattner Institut
    2013
    Process Optimization Process Modeling Process Analysis

Skill set

Categories