Freelancer profile translated to English.
Back to original languageAbout Katja
Deutsch
Ich bin Projektmanagerin mit über 20 Jahren Erfahrung darin, Marketingideen in wirkungsvolle Erlebnisse zu verwandeln: von crossmedialen Kampagnen und Foto- sowie Videoproduktionen bis hin zu internationalen Events. Mein Fokus liegt darauf, Strategie, Konzept und Umsetzung so zu verbinden, dass Projekte effizient, reibungslos und mit messbarem Erfolg realisiert werden.
Ich leite interdisziplinäre Teams und externe Partner mit Klarheit und Wertschätzung, halte Kommunikation transparent und Prozesse schlank. Branchenübergreifend habe ich mit Unternehmen, Agenturen, Messen und Institutionen gearbeitet: in Lifestyle und Mode, Konsumgütern und Handel, Automotive, Technologie, Medizin, Gesundheit, Pharma und Bildung.
English
I’m a project manager with over 20 years of experience turning marketing ideas into impactful experiences – from cross-media campaigns and photo and video productions to international events. My focus is on seamlessly combining strategy, concept and execution to deliver projects that run smoothly, efficiently and with measurable results.
I lead interdisciplinary teams and external partners with clarity and respect, keeping communication transparent and processes streamlined. My work spans industries, collaborating with companies, agencies, trade fairs and institutions across lifestyle and fashion, consumer goods and retail, automotive, technology, medical, healthcare, pharmaceutical and education sectors.
German
Native or bilingual
English
Fluent
Spanish
Conversational
Persian
Native or bilingual
Can work on-site
Mainz (up to 50km), Frankfurt am Main (up to 50km), Berlin (up to 50km), Münster (up to 50km), München (up to 50km)
Experience
- Freiberuflerin - KIMIA productionsSenior Project Manager Marketing & Live CommunicationJanuary 2006 - Today (20 years and 5 months)Independent end-to-end project management of Europe-wide 360° marketing, event, trade fair, and video productions for international agencies, brands, and companies.
- Project Management & Interface Management:Central coordination and moderation between clients, creative teams, production, service providers, trades, and stakeholders.
- Strategy, Concept & Planning:Translation of complex briefs into concrete project plans, including milestones, resource planning, and timelines.
- Budget & Contract Management:Full budget responsibility (calculation, forecast, cost control); identification of savings potential as well as negotiation and settlement of external services.
- Team & Resource Management:Professional leadership and coordination of intercultural, cross-functional project teams (creatives, freelancers, production partners).
- Event, Trade Fair & Production Management:End-to-end implementation of B2B/B2C events, roadshows, castings, and photo/video productions (including venue/location scouting, permits, technology).
- Process Development & Optimization:Development and introduction of efficient project workflows, standardized briefs, approval processes, and reusable project structures.
- Risk Management & Troubleshooting:Ensuring quality standards, budgets, and timelines, as well as solution-oriented crisis management in case of failures or time pressure.
- Reporting & Project Closure:Continuous project controlling (actual-vs-planned comparisons), status reports, commercial project accounting, and conducting lessons learned.
- KIMIA AgencyFounder & Managing Director | Model and Event Staff Agency, Europe-wideFebruary 2013 - December 2021 (8 years and 10 months)Berlin, GermanyIndependent establishment and scaling of a Europe-wide model and event staff agency with approximately 700 talent profiles. 100% organic and without external capital. Full responsibility for growth, profitability, and positioning.
- Strategy & Corporate Management:Development, steering, and refinement of corporate and marketing strategy, market positioning, and long-term growth objectives.
- Business Development & P&L Responsibility:Full revenue and budget responsibility; management of pricing, margin optimization, and negotiation of international framework agreements.
- Talent Management & Booking:Building and strategic management of a Europe-wide talent network, including selection and precise project staffing.
- Contract Management & Compliance:End-to-end responsibility for international contract processes (NDAs, client/model contracts) in compliance with labor and tax regulations.
- Digitalization & Process Automation:Conception and implementation of scalable booking, contract, and project tools for increased efficiency and cost reduction.
- Team Leadership & Partner Management:Professional and disciplinary leadership of a multicultural core team, as well as management of external service providers and subcontractors in Europe.
- Establishment & Implementation of Quality Standards:Development and introduction of binding briefing, training, emergency, and risk standards for international client assignments.
- KDP BiomedSenior Project Manager | Project and Personnel ManagementPHARMACEUTICALS INDUSTRYDecember 2020 - September 2021 (10 months)Berlin, GermanyProject and personnel management in a dynamic build-up and scaling phase with a focus on recruiting, personnel management, process optimization, and digitalization.
- Recruiting & Personnel Expansion:End-to-end recruiting, hiring decisions, contract and salary negotiations for the establishment of new testing centers.
- Personnel Management:Onboarding, deployment planning, and professional responsibility for up to 500 employees, and disciplinary leadership of up to 6 team leaders.
- Process Optimization & Digitalization:Establishment and continuous optimization of workflows, back-office structures, and selection and implementation of digital tools.
- Scaling Under Time Pressure:Building robust personnel, deployment, and process structures in a highly regulated, fast-growing environment.
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Education
- Certified Marketing Specialist (IHK) // Bachelor Professional in MarketingILS2026
- Retail SaleswomanIHK2003
Certifications
- Scrum MasterNew Horizons2024
- Scrum Product OwnerNew Horizons2024