Freelancer profile translated to English.
Back to original languageAbout Katja
Deutsch
Als Marketing-Projektmanagerin mit über 20 Jahren Erfahrung setze ich Projekte zuverlässig innerhalb definierter KPIs um, von crossmedialen Kampagnen und Foto- sowie Videoproduktionen bis hin zu internationalen Events.
Je nach Bedarf übernehme ich Strategie, Konzeption und Umsetzung, leite interdisziplinäre und crossfunktionale Teams sowie interne und externe Partner und Stakeholder. Dabei optimiere ich gezielt Prozesse und sorge für termingerechte, effiziente Ergebnisse.
Branchenübergreifend habe ich sowohl direkt für Unternehmen als auch für Agenturen und Messen gearbeitet, unter anderem in den Bereichen Lifestyle und Mode, Konsumgüter und Handel, Automotive, Technologie sowie Gesundheitswesen.
English
As a Marketing Project Manager with over 20 years of experience, I reliably deliver projects within defined KPIs—ranging from cross-media campaigns and photo/video productions to international events.
Depending on the project's needs, I handle strategy, concept development, and execution, while leading interdisciplinary, cross-functional teams as well as internal and external partners and stakeholders.
I systematically optimize processes to ensure timely, efficient results.
Working across various industries, I have proven experience on both the client and agency sides, as well as with trade fairs, spanning sectors such as lifestyle and fashion, consumer goods and retail, automotive, technology, and healthcare.
German
Native or bilingual
English
Fluent
Spanish
Conversational
Persian
Native or bilingual
Can work on-site
Mainz (up to 50km), Frankfurt am Main (up to 50km), Berlin (up to 50km), Münster (up to 50km), München (up to 50km)
Experience
- Freiberuflerin - KIMIA productionsSenior Project Manager Marketing & Live CommunicationJanuary 2006 - Today (20 years and 7 months)Mainz, GermanyIndependent end-to-end project management of Europe-wide 360° marketing, event, trade fair, and video productions for international agencies, brands, and companies from the following industries:Automotive, DIY, Construction, Camping & Leisure, E-commerce, Energy Supply, Fashion, Food, Gaming, Retail, Healthcare, Pet Industry, Real Estate, Cosmetics, Culture, Lifestyle, Mechanical Engineering, Medical Technology, Trade Fairs, Online Dating, Software/IT, Sports, Streetwear, Technology, Tourism, and Publishing.
- Project Management & Interface Management:Central coordination and moderation between clients, creative teams, production, service providers, trades, and stakeholders.
- Strategy, Conception & Planning:Translation of complex briefings into concrete project plans, including milestones, resource planning, and timelines.
- Budget & Contract Management:Full budget responsibility (calculation, forecast, cost control); identification of savings potential, as well as negotiation and settlement of external services.
- Team & Resource Management:Professional leadership and coordination of intercultural, cross-functional project teams (creatives, freelancers, production partners).
- Event, Trade Fair & Production Management:End-to-end implementation of B2B/B2C events, roadshows, castings, as well as photo/video productions (including venue/location scouting, permits, and technology).
- Process Setup & Optimization:Development and introduction of efficient project workflows, standardized briefings, approval processes, and reusable project structures.
- Risk Management & Troubleshooting:Ensuring quality standards, budgets, and timelines, as well as solution-oriented crisis management in case of failures or time pressure.
- Reporting & Project Closure:Continuous project controlling (plan-vs-actual comparisons), status reports, commercial project settlement, and conducting lessons learned.
- KIMIA AgencyFounder & Managing Director | Model and Event Staff Agency, Europe-wideFebruary 2013 - December 2021 (8 years and 10 months)Berlin, GermanyIndependent establishment and scaling of a Europe-wide model and event staff agency with approximately 700 talent profiles. 100% organic and without external capital. Full responsibility for growth, profitability, and positioning.
- Strategy & Business Management:Development, steering, and refinement of corporate and marketing strategy, market positioning, and long-term growth objectives.
- Business Development & P&L Responsibility:Full revenue and budget responsibility; management of pricing, margin optimization, and negotiation of international framework agreements.
- Talent Management & Booking:Building and strategic management of a Europe-wide talent network, including selection and precise project staffing.
- Contract Management & Compliance:End-to-end responsibility for international contract processes (NDAs, client/model contracts) in compliance with labor and tax regulations.
- Digitalization & Process Automation:Conception and implementation of scalable booking, contract, and project tools to increase efficiency and reduce costs.
- Team Leadership & Partner Management:Professional and disciplinary leadership of a multicultural core team, as well as management of external service providers and subcontractors in Europe.
- Establishment & Implementation of Quality Standards:Development and introduction of binding briefing, training, emergency, and risk standards for international client assignments.
- KDP BiomedSenior Project Manager | Project and Personnel ManagementPHARMACEUTICALS INDUSTRYDecember 2020 - September 2021 (10 months)Berlin, GermanyProject and personnel management during a dynamic startup and scaling phase, focusing on recruiting, personnel management, process optimization, and digitalization.
- Recruiting & Personnel Build-up:End-to-end recruiting, hiring decisions, contract, and salary negotiations for the establishment of new test centers.
- Personnel Management:Onboarding, scheduling, and professional responsibility for up to 500 employees, and disciplinary leadership of up to 6 team leads.
- Process Optimization & Digitalization:Building and continuous optimization of workflows, back-office structures, as well as selection and implementation of digital tools.
- Scaling Under Time Pressure:Building robust personnel, deployment, and process structures in a highly regulated, fast-growing environment.
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Education
- Certified Marketing Specialist (IHK) // Bachelor Professional in MarketingILS2026
- Retail SaleswomanIHK2003
Certifications
- Scrum MasterNew Horizons2024
- Scrum Product OwnerNew Horizons2024