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Description

• Nearly 15 years of experience in data-based marketing and customer service for digital products and services

• Industry focus: E-commerce, insurance, real estate

• Focus areas: Social Media Marketing, Content Marketing, and Customer Service

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Hamburg (up to 30km)

Freelance
Online Marketing Manager
REAL ESTATE
May 2025 - Today (1 year and 3 months)
Hamburg, Germany
Conception & creation of a portal rental website for high-quality holiday properties of the Baltic Hideaways brand, integration of the partnership with Miles & More, connection of a voucher shop
Website Conception User Journeys Landing Page website design Software as a Service (SaaS)
nexible GmbH/ERGO Group
Social Media & Customer Interaction Manager
BANKING AND INSURANCE
July 2019 - September 2025 (6 years and 2 months)
Düsseldorf, Germany
- Social Media Marketing
- Online Reputation Management
- Content Strategy & Content Marketing
- Development of Direct Marketing
- Marketing Automation
- Referral Marketing
Web Marketing Social Media Wordpress Google Analytics A/B Testing
Parfümerie Douglas GmbH
Team Lead E-Commerce Customer Service
FASHION AND COSMETICS
January 2015 - June 2019 (4 years and 6 months)
Düsseldorf, Germany
Strategic & operational responsibility for the Customer Service department for the Douglas Online Shop DE & CH
Continuous development of the customer service experience for the online shops DE & CH and optimization of the cross-channel customer experience
Continuous reduction of costs for the Customer Service Center through optimization of help & FAQs
Successful outsourcing of the online customer service DE/CH and customer service management of the external Customer Service Center
Collection of the Net Promoter Score, increase in customer satisfaction, evaluation of chatbot technologies
Outsourcing Customer Service Content Management CRM Customer Experience