About Katie
English
Native or bilingual
Experience
- FPTUK PR leadFebruary 2025 - Today (1 year and 4 months)I’m currently working with The PR Network to raise the profile in the UK of the biggest tech company in Vietnam, FPT Software. Our objective is to raise brand awareness for the software engineering and AI business through showcasing the company's expertise, case studies, news and building a strong company profile. We're building media allies and impactful coverage across business and technology media, as well as key verticals. I also manage a media hospitality programme with Chelsea FC, securing media for matches and to meet FPT's UK CEO.
- Crossed Seven LtdFounder & MDTECHAugust 2022 - Today (3 years and 10 months)With my own business, Crossed Seven, I am doing B2B tech PR my way - it's about real partnership with tech companies and agencies, creating great coverage and other outcomes.I can either look to develop a PR programme featuring planned activities and regular media engagement, or focus on a one-off launch or other campaign to support your existing team, how I support you really depends on what you're looking for, but I always look to give the best value for your investment. I'm pretty candid though - a one-off launch from a standing start and then nothing to follow-up just can't make a business famous overnight.I get stuck in straight away with workable creative ideas to set my clients apart from competitors and generate coverage that puts them firmly on the map in their sector.I'm doing away with some of the admin, and have a shared tracker for planning and reporting so that my clients can see where I am and achieve ROI faster.I'm remote-based (so I can start early with Vietnam clients and later with US-based ones) but I can easily travel to London or other cities on request for meetings and to keep in touch with my colleagues.Please get in touch to discuss your communications challenges and find out more about what we can achieve together!
- ...Gasp!PR ConsultantRETAIL (LARGE RETAILERS)August 2024 - Today (1 year and 10 months)Strategy and tactical execution of a PR programme for retail consumables provider, CCS McLays, involving press releases, case studies, survey promotion, media relations, thought leadership and media commentary.
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Education
- Bachelor of ArtsUniversity of Leeds1996BA Hons Sociology
- The King's School1992