About Katie
🚀 14+ Years Transforming Brands & Driving Billions in Revenue
Marketing Maverick: Fusing creative strategy, inclusive marketing, and digital leadership to generate nearly $1 billion in revenue for major brands.
Gen AI Pioneer and Entrepreneur: Certified AI Marketing Expert. Accepted into a competitive Innovate UK programme, focusing on the creative industry and AI.
Digital Trailblazer: Evolved from a YouTube music producer with a loyal following to one of the most influential figures in digital marketing.
Award-Winning Strategist: Recognised as a Top 100 Digital Leader in the UK and a Black Tech Awards finalist, with a RIAA Gold Plaque awarded by Atlantic Records for marketing excellence.
Founder & CEO: Halo and Echo Empowering brands and creatives to optimise their storytelling and marketing strategies through AI-powered creative solutions and inclusive campaigns.
Expertise:
- YouTube Ads Creative Best Practice: One of the UK's rare creative experts in YouTube ad strategy and execution.
- Video Production & Short-Form Content
- Digital Strategy & AI-Powered Creative Solutions
- Inclusive Marketing & Storytelling
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- YouTubeGlobal Artist and Product Marketing ManagerDIGITAL AND ITSeptember 2022 - March 2024 (1 year and 7 months)Los Angeles, United StatesSpearheaded global marketing strategies for YouTube Shorts and led campaigns for the Black Voices Fund and Avenue, focusing on Gen Z engagement and increasing reach by 400%.Developed and executed YouTube and social media marketing campaigns, driving artist engagement and securing a RIAA Gold Plaque for the “Area Codes” campaign.Increased YouTube viewership by 1.7 million within 45 days through strategic video content initiatives.Implemented AI-powered tools to automate content creation and optimise SEO performance.
- Halo and EchoSenior AI and Digital Marketing Consultant (Ex-Google)DIGITAL AND ITApril 2024 - Today (2 years and 2 months)London, United KingdomLaunched Halo and Echo, providing expert digital marketing consultancy and delivering keynotes on AI marketing and the future of digital content.Keynote speaker at Tech Awards in Austin, Texas, interviewing Iyin, founder of two billion-dollar unicorn companies in Nigeria.Recognised as a BIMA 100 Top Digital Strategist (2024) and BIMA Judge (2023) for AI innovation, UI, and consumer campaigns.Certified in AI marketing (2024), expanding expertise in AI-driven content solutions for businesses.
- Google UKGlobal Product Marketing Manager and Inclusive Marketing ConsultantSOFTWARE PUBLISHINGAugust 2021 - May 2022 (9 months)London, United KingdomPain Point: Google struggled to ensure inclusive representation across product launches and global marketing campaigns, resulting in a gap in reaching diverse audiences.• Solution: Led the Inclusive Marketing Consultant (IMC) Program in EMEA, reviewing 254+ campaigns and ensuring they met DEI standards. Developed a global DEI strategy, providing consultancy and auditing services for marketing and product teams.• Impact: Successfully influenced 100+ campaigns, including Pixel 6 Real Tone and YouTube Music, increasing inclusivity in 40% of campaigns and driving engagement and brand loyalty. Collaborated on campaigns like Google Health’s DermAssist, ensuring they aligned with underrepresented voices.
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Education
- AI in Marketing (Certificate)ELVTR2024Mastered the application of AI tools in modern marketing strategies, including how to leverage machine learning and data science to scale content production and optimise marketing campaigns. • Studied real-world case studies, such as how Invisalign increased brand search by 1000% and how St. Jude’s Children’s Hospital used AI to boost donations by 46%. • Gained deep insights into using AI-driven analytics to drive strategic decision-making, customer segmentation, and personalisation across marketing channels.
- Executive MBA in MarketingGoogle & The Wharton School2022Acquired advanced leadership skills and strategic marketing capabilities with a focus on digital transformation and data-driven decision making. • Enhanced your understanding of consumer behaviour, brand positioning, and global marketing strategies, with specific application to high-growth tech and media companies. • Developed a focus on AI in marketing and inclusive marketing practices, ensuring the development of products and campaigns that meet diverse customer needs.