About Katie Courtney
Digital marketing executive with a vast international experience, quantitative mindset, data-driven dynamism and hands-on attitude. Multi-year partnerships confirm a proven record of increasing revenue while reducing costs through identifying new opportunities and propelling growth across multiple industries.
Digital Acquisition • E-commerce • Performance Marketing • Direct Response Marketing • Mobile Marketing • Retargeting • Affiliate Marketing • Influencer Marketing • Email Marketing • Loyalty Marketing • Programmatic Display • SEM • SEO • Social Media • Paid Social • Web Video • Multivariate Testing • Page/Site Optimization • Behavioral Targeting • P&L Management • Google Analytics • UX • Forecasting
Bilingual English /French
EU/US citizen
English
Native or bilingual
French
Fluent
Can work on-site
Marseille (up to 50km), Aix-en-Provence (up to 50km), Avignon (up to 50km), Paris (up to 50km)
Experience
- NewMarketMind, IncOwner/ConsultantJanuary 2006 - Today (20 years and 5 months)Paris, France• Direct digital strategies for a wide range of clients: multi-national companies to start-ups in the USA and Europe.• Develop core marketing strategies (SEM, SEO, Remarketing, Lead Generation, Email, Social) across multiple industries: Food & Beverage, Energy, Health, Retail, Travel, Publishing and Mobility.• Design websites plus microsites, execute multi-channel campaigns, optimize and enhance users' web/mobile experience.• Work collaboratively with cross-functional leaders to meet and exceed goals whether they be subscription, e-commerce, engagement, sales, leads depending on company and specific agenda.• Led critical initiatives to bring over 20+ distinct marketing heads, across the USA, up to best practice for usability, SEM, SEO and Analytics. After success of first contract, repeated process for a subsidiary.• Proven track record of converting complex data into effective business actions.• Impressive bottom line ROI achievements in scale & focus.• Act as advisor to venture capitalists to assess value of online investments and potential opportunities.
- Direct WinesConsultant (NewMarketMind)WINE AND SPIRITSJanuary 2010 - March 2023 (13 years and 2 months)Norwalk, CT, USATop US third-party provider in the alcohol beverage industry, Direct WinesInc offers the #1 subscription-based wine service in partnership with licensed retailers & recognized brands. Total global annual sales of £350M.● Manage 7 figure paid campaigns (Search/Shopping/Display) across 10 Brands plus white label partnerships to exceed subscription and revenue goals in the highly regulated alcohol industry.● Work closely and collaboratively with cross-functional leaders (Creative, IT, Marketing, Supply Chain, Legal) to meet and exceed overall subscription goals while improving retention rates.● Highest LTV of all acquisition channels (Direct Mail, Print, Partnerships, Affiliates, Social) through continual UX testing.● Consistent YOY increases of +30% in Sales at -20% Cost per Order every year over 10 years bringing the sales from this channel alone up 79% in Sales at -25% in Cost since 2014.
- BOSTON IVFConsultant (NewMarketMind)MEDICALJanuary 2015 - January 2017 (2 years)Waltham, MA, USAWorldwide leader in reproductive medicine, Boston IVF has 25 centres throughout the USA with an international clientele.● Led strategic website planning & campaign management across all digital media channels for 25 centres with the creation of a main site and multiple microsites for multiple audience segmentations.● Redesigned website(s) and quadrupled search traffic with a comprehensive content strategy. CPA for patients was reduced to a fifth of the original cost. Organic traffic (SEO) more than doubled.
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Education
- Certificat, French History and LanguageUniversité Paris Sorbonne (Paris IV)1990Certificat, French History and Language
- Bachelor of ArtsHaverford College1988Bachelor of Arts (B.A.), Philosophy & Religion: Focus on Logic & Language