About Katie Arenkova
German
Native or bilingual
English
Fluent
Russian
Native or bilingual
French
Conversational
Experience
- netzeffekt GmbHDigital Media ManagerMay 2024 - Today (2 years and 1 month)Munich, GermanyAs a Digital Media Manager at netzeffekt GmbH in collaboration with Jung von Matt, I focus on performance marketing strategies. I manage client projects from strategy development to implementation, ensuring measurable results. With a budget of up to €100,000, I optimize the media budget across various digital channels to maximize ROI and drive my clients' business growth.
- 5opmPerformance MarketingJanuary 2022 - May 2024 (2 years and 4 months)Munich, Germany5opm is a performance marketing agency from Munich focusing on SEA and Social Media Advertisement. In our work, we combine long-standing expertise with innovative approaches, helping our clients achieve greater reach, revenue, and success. Our actions are therefore always guided by current trends and the latest technologies. As a Performance Marketing Specialist, I am responsible for:- Responsible for marketing campaigns from conception to completion (Google/Meta/Bing)- Using analytics to optimize campaign performance- Participating in large projects with a monthly advertising budget of 100,000 euros- Creating reports and presentations for management- Conducting A/B tests for optimization
- Self-EmployedManaging General PartnerMay 2021 - May 2024 (3 years)Wiesbaden, HE, Germany- Import/export of products, including to the USA, Canada, UK, and Germany- Comprehensive market and competitor analysis- Online sales of products- Marketing (Meta Ads, Google Ads, TikTok Ads)- Content Marketing- Development of online shops with Shopify- Accounting and reporting
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Education
- E-Commerce (B.A)IU International University of Applied Sciences2024
- Social Media MarketingKeystone College, Perth, Australia2020
Certifications
- Google Ads Search ProfessionalGoogle
- Google Ads SearchGoogle2024