Freelancer profile translated to English.
Back to original languageAbout Katia
Hello and welcome 👋🏽
What I do:
I structure and deploy commercial enablement systems for growing teams: sales methodology, training, Career Path, performance management, and the link between Sales / Product / Marketing.
I work on laying the foundations as well as structuring what already exists.
💡 My areas:
Sales methodology: choose and implement your sales method, objection handling, competitive positioning, per-segment messaging
Training: onboarding, Sales Academy, group workshops, simulations, call listening
Career Path: skills framework, salary grid, PIP, manager development
Management: dashboards, rituals, analysis of lost deals, key indicator tracking
🔎 References:
✸ Kolecto (La Fabrique by Crédit Agricole) — Sales Enablement Manager and First Sales
✸ Akimbo (Europe's #1 Sales Bootcamp) — Lead Sales Coach
✸ Spendesk (French Unicorn) — Outbound Sales
✸ Brevo (Series C) — Sales Enablement Manager
✸ Manutan (French Mid-Cap) — Trainer and client support
✸ University of Caen — Lecturer License III Digital Marketing
✸ Kador, Kokoon, Global Map Solution — Commercial Structuring, Early Stage
and other references upon request.
❇️ Certified Freelancer Crème de la Crème and Collective.
🙋🏽♀️ Based in Île-de-France, available for in-person work.
English
Fluent
French
Native or bilingual
Arabic
Conversational
Can work on-site
Paris (up to 50km), Paris (up to 30km)
Experience
- KolectoSales Enablement ManagerBANKING AND INSURANCEJuly 2025 - Today (1 year and 1 month)FranceStructuring and managing the commercial enablement strategy during a scaling phase: from individual training to building systems that allow the team to grow.• Trained 35 full-stack sales representatives: sales methodology (NEAT), objection handling (CRAC), product mastery, and competitive positioning, across B2B sectors (construction, agriculture, and SMEs - 500k addressable companies).• Scaled the sales organization: built playbooks, processes, and rituals designed to absorb growth without losing execution quality.• Designed the Sales Career Path: skills framework (core + add-ons per segment), salary grid, and promotion criteria: from Junior to Senior, across 4 teams (Independent, SMB, Mid-Market, Enterprise).• Developed future managers: coached 3 junior Team Leaders in their new roles: coaching, managerial posture, and performance management.• Bridged Sales & Product: translated feature updates into field arguments, relayed market signals to the product roadmap.• Managed performance across 4 axes (Productivity, Conversion, ARPA, Churn) using dedicated dashboards and regular review rituals.
- Nomination.frCopywriterJune 2024 - July 2025 (1 year and 1 month)• Designed and wrote personalized prospecting campaigns for high-level decision-makers, achieving results such as a 50% open rate on 500 targeted decision-makers (example).• Collaborated on projects for various sectors, including consulting firms, UX design agencies, and IT service companies, adapting messaging to specific industry needs.• Developed engaging sequences to enhance brand awareness and generate qualified interactions (appointments) with decision-makers in international companies.
- ManutanLearning and Care ConsultantMarch 2022 - April 2024 (2 years and 1 month)Hôtel de Ville, Paris, FranceAs part of the development of a new technological tool to be deployed to over 400 clients within Manutan, a French mid-cap company with over 3000 employees, I helped the Offer Extension and E-commerce teams organize technical improvements, train each user on the tool, and establish supplier follow-up with a customer-centric approach.
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Education
- Sales and Business DevelopmentHumind School2020Formation intensive en Sales & Business Dev. B2B (400+ heures) . Compétences maîtrisées : Stratégie go-to-Market, définition de la cible commerciale (ICP & Buyer Persona), construction du message commercial (positioning statement), lead generation inbound et outbound (appel à froid, e-mail, LinkedIn), qualification et transmission d’opportunités, négociation et closing, suivi de la performance (KPIs).
- Photography SchoolSaint Vincent de Paul2014
Certifications
- Change ManagementESSEC - Business School2024
- Facilitate a Collaborative SessionESSEC - Business School2024