About Katia
- gain visibility,
- stand out from their competitors,
- work on both customer acquisition and loyalty.
French
Native or bilingual
Experience
- Business LinkPresidentCONSULTING AND AUDITSSeptember 2019 - Today (6 years and 11 months)Tourcoing, FranceTook over the Business Link agency, specializing in B2B marketing, after 8 years as an employee.
- Business management
- Marketing strategy
- Communication strategy
- Operational project management
Specialties: email marketingSupporting VSEs and SMEs in their loyalty and prospecting strategy. - Business LinkMarketing & Web Project ManagerCONSULTING AND AUDITSNovember 2011 - September 2019 (7 years and 10 months)59200 Tourcoing, FranceI was hired after 2 years of work-study.My responsibilities included supporting clients in their B2B marketing, advising on strategy, managing operations, analysis, and reporting.
- Structuring the commercial data of B2B companies
- Building customer loyalty through a segmented approach
- Prospecting new targets effectively and measurably
- Communication (creation of materials, writing)
- ActivisCommunication AssistantDIGITAL AND ITSeptember 2010 - September 2011 (1 year)Mulhouse, FranceManaged the e-marketing strategy for the Activis group (web agency)
- Website redesign
- Social media presence management
- SEO monitoring and optimization
- Webinar organization
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Education
- Master Manager Marketing and CommunicationEfficom2013Master Manager Marketing et Communication
- Professional Bachelor's Degree in Communication Activities and TechniquesUniversity of Haute-Alsace Mulhouse-Colmar2011Licence Pro. Activités et Techniques de Communication