Freelancer profile translated to English.

Description

🚀 Supporting the success of your retail projects, from training engineering to operational deployment.

My approach combines tailor-made pedagogical engineering with sales force management (ambassadors, trainers, merchandisers).

After 6 years in agencies, I now support brands and agencies as a freelancer in two areas of expertise:

🔹 RETAIL ENGINEERING & TRAINING

• Pedagogical engineering: Analysis of strategic needs, definition of learning paths and choice of training formats (digital tools and e-learning).

• Creation of tailor-made materials: Design of briefs, modules, product sheets, and operational instructions for field teams (ambassadors, trainers, merchandisers).

• Facilitation & Coaching: Planning and facilitation of training sessions to engage teams and ensure mastery of the brand message.

🔹 OPERATIONAL DEPLOYMENT & FIELD FOLLOW-UP

• Operational scoping: Aligning teams before D-day to ensure excellence in in-store execution.

• Field visits & Support: Checking in-store compliance (POS, displays), monitoring behavior, and making real-time adjustments to maximize impact and correct course.

• Qualitative assessment: Analyzing field feedback and adjusting training tools during campaigns to maximize performance.

Brands that have trusted me:

Heineken, Suntory, Mondelez, Bacardi, Carte Noire, Carrefour, SC Johnson...

Shall we discuss?

✉️ | 💬 Directly via MP

Industry field of expertise

Languages

French
Native or bilingual
Portuguese
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

KDS Ingénierie & Formation Retail
Retail Engineering & Training Expert | Operational Deployment
EDUCATION AND E-LEARNING
April 2026 - Today (4 months)
Paris, France
Tailor-made support for brands and agencies, from training engineering to operational deployment of field teams.

🔹 RETAIL ENGINEERING & TRAINING
- Pedagogical engineering: Analysis of strategic needs, definition of learning paths, and structuring of training formats (digital tools and e-learning).

- Creation of tailor-made materials: Design of briefs, modules, product sheets, and operational instructions for sales forces (ambassadors, trainers, merchandisers).

- Facilitation & Coaching: Planning and facilitation of training sessions to engage teams and ensure mastery of the brand message.

🔹 OPERATIONAL DEPLOYMENT & FIELD FOLLOW-UP

- Operational scoping: Strategic alignment of teams before D-day to ensure excellence in in-store execution.

- Field follow-up & Assessments: Compliance visits (POS, marketing displays) and qualitative assessment reports to optimize impact and make real-time corrections.

Partner brands in agencies: Heineken, Suntory, Mondelez, Bacardi, Carte Noire, Carrefour, SC Johnson...

✉️
Globe Groupe
Training Project Manager
RETAIL (LARGE RETAILERS)
September 2023 - September 2025 (2 years)
Paris, France
- Pedagogical Engineering & E-learning: Global design of training paths and creation of tailor-made content (e-learning modules, training materials, scripts, and creative briefs).

- Project Management & Structuring: Creation and deployment of the internal training department, definition of operational processes, selection of service providers and tools, and monitoring of allocated budgets.

- Coordination & Field Follow-up: Planning of sessions, management of activation material logistics, and monitoring of performance indicators (KPIs) to ensure training effectiveness.

- Facilitation: Management, supervision, and skills development support for trainers and field teams (brand ambassadors, sales representatives).
Training Facilitation Project Management Pedagogical Engineering Operational Marketing Retail Training
Globe Groupe
Training Officer
RETAIL (LARGE RETAILERS)
September 2019 - September 2023 (4 years)
Paris, France
- Facilitation & Pedagogy: Facilitation of training sessions and field support for teams and brand ambassadors.

- Follow-up & Validation: Assessment of acquired skills and verification of the proper implementation of training modules.

- Logistics & Deployment: Complete management of field activation materials and regular visits to ensure the quality of the setups.
Training Facilitation Pedagogical Engineering Logistics Monitoring