Freelancer profile translated to English.

Back to original language

Description

🚀Support your retail projects' success, from operational management to training your field teams.

After 6 years in agencies, I support brands and agencies as a freelancer in two key areas:

🔹BRAND ACTIVATION

Framing, planning, logistics, and overall management of your in-store operations (pop-up stores, event setups).

🔹FIELD TRAINING

Instructional design (e-learning modules, materials, briefs), training session planning, and complete preparation of field teams (sales promoters, brand ambassadors).

Brands that have trusted me:

Heineken, Suntory, Mondelez, Bacardi, Carte Noire, Carrefour, SC Johnson...

Depending on your needs, I can either focus on the overall management of your activations or specifically on the instructional design and deployment of your retail training.

Shall we discuss?

✉️ | 💬 Directly via MP

Industry field of expertise

Languages

French
Native or bilingual
Portuguese
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

KDS Marketing & Brand Activation
Marketing Project Manager & Retail Training Expert
RETAIL (LARGE RETAILERS)
April 2026 - Today (4 months)
Paris, France
Tailored support for brands and agencies to ensure the successful deployment of their key projects:

🔹 BRAND ACTIVATION
Strategic framing, planning, logistics management, and overall management of in-store operations (pop-up stores, event setups).

🔹 FIELD TRAINING
Instructional design (e-learning modules, materials, briefs), training session planning, and complete preparation of field teams (sales promoters, brand ambassadors).

Contact:
Operational Marketing Project Management Instructional Design Brand Launch Design
Globe Groupe
Training Project Manager
RETAIL (LARGE RETAILERS)
September 2023 - March 2026 (2 years and 6 months)
Paris, France
- Instructional Design & E-learning: Global design of training paths and creation of custom content (e-learning modules, educational materials, scripts, and creative briefs).

- Project Management & Structuring: Creation and deployment of the internal training department, definition of operational processes, selection of service providers and tools, and monitoring of allocated budgets.

- Field Coordination & Monitoring: Planning of sessions, management of activation material logistics, and monitoring of performance indicators (KPIs) to ensure training effectiveness.

- Facilitation: Management, supervision, and skills development support for trainers and field teams (brand ambassadors, sales promoters).
Project Coordination Logistics Monitoring Instructional Design Operational Marketing Design
Globe Groupe
Training Officer
RETAIL (LARGE RETAILERS)
September 2019 - September 2023 (4 years)
Paris, France
- Facilitation & Pedagogy: Facilitation of training sessions and field support for teams and brand ambassadors.

- Monitoring & Validation: Evaluation of acquired skills and verification of the proper implementation of training modules.

- Logistics & Deployment: Complete management of field activation materials and regular visits to ensure the quality of the setups.
Training Logistics Monitoring