Freelancer profile translated to English.
Back to original languageAbout Katia
Since 2019, I have been assisting brands in the creation, redesign, and management of high-performing Shopify stores.
As an E-commerce Consultant and Project Manager specializing in Shopify, I am involved in strategic steering as well as technical and conversion optimization.
Are you looking for a Shopify expert to:
- Create or redesign your Shopify store
- Optimize your conversion rate (CRO)
- Improve your e-commerce SEO
- Manage and evolve your site on a daily basis
- Structure your customer journey and purchasing funnel
I will support you with a performance and profitability-oriented approach💫
🚀My expertise:
-Shopify (advanced expertise):Shopify development, theme customization (Liquid, HTML, CSS, JavaScript), application integrations, automations.
-E-commerce site management:Product catalog management, updates, continuous optimization, performance monitoring, technical maintenance.
-Optimization & conversion (CRO):User behavior analysis, UX improvement, mobile-first optimization.
-SEO & performance:Shopify technical SEO, site speed and structure optimization.
💎My added value:
I combine 👇
• Strategic e-commerce vision
• Technical Shopify expertise
• Daily operational management
I don't just launch a site: I ensure its structure, management, and continuous optimization to make it a true growth lever.
🎯 Are you looking for a Shopify consultant capable of managing, optimizing, and evolving your e-commerce business?
Let's discuss your project💫
French
Native or bilingual
English
Fluent
Turkish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- BokuE-commerce Project ManagerE-COMMERCEMay 2025 - Today (1 year and 1 month)Paris, France🔹Operational steering of the Shopify store
- Management and structuring of the product catalog, online launch of offers, creation of landing pages, digital merchandising, and content updates.
- Continuous optimization in compliance with SEO best practices and constant improvement of the user experience (UX).
🔹 Redesign & optimization of the user experience (UX)- Comprehensive UX audit, analysis of customer journeys, and identification of friction points.
- Redesign of the architecture, strategic pages (home, product pages, checkout funnel), and mobile-first optimization to improve engagement, offer clarity, and conversion rates.
🔹 Front-end development & performance- Advanced integration and customization of Shopify themes (Liquid, HTML, CSS, JavaScript).
- Creation of custom dynamic sections, responsive optimization, and performance improvements.
- Ensuring front-end accessibility, stability, and correction of technical anomalies.
🔹Conversion & performance steering- Deployment of conversion rate optimization (CRO) strategies: A/B testing, checkout funnel optimization, upsell and cross-sell strategies.
- Analysis and monitoring of key KPIs (traffic, conversion rate, average order value, LTV...).
- Setup and management of tracking (GTM, dataLayer, tags) for precise performance monitoring.
🔹Integration & e-commerce ecosystem- Selection, integration, and management of strategic applications (payment, loyalty, customer reviews, marketing automation).
- Connection and synchronization with CRM, ERP, marketplaces, and logistics tools to ensure a fluid and scalable ecosystem.
- Odass parisE-commerce Project Manager & Front-endFASHION AND COSMETICSMay 2025 - Today (1 year and 1 month)Paris, France*Site management and optimization:product and offer launches, content updates, digital merchandising, landing page creation, adherence to SEO guidelines, and continuous UX improvement.*Front-end development:theme integration and customization (Liquid, HTML, CSS, JS), creation of dynamic sections and blocks, responsive optimization, accessibility and performance (Core Web Vitals), front-end bug fixing.*Conversion improvement and analytics monitoring:A/B test implementation, customer journey optimization (upsell, cross-sell, post-purchase), KPI monitoring and analysis (sessions, CVR, average order value, LTV...), implementation of actions to boost results, tracking integration, and tag management via GTM.*E-commerce tools integration and management:app management (payment, loyalty, customer reviews, automations), marketplace connection, data flow monitoring with CRM, ERP, and logistics tools.*E-commerce roadmap coordination and management:managing updates with development agencies, QA, and deployment of new features, briefs for graphic designers, collaboration with customer service and logistics teams.*Monitoring and strategy:competitive benchmarking, monitoring e-commerce trends, and proposing innovations to improve customer experience and business performance.
- FEMPOE-commerce Project Manager & Front-endE-COMMERCEMay 2025 - Today (1 year and 1 month)Paris, France*Shopify store management and optimization:product and offer launches, content updates, digital merchandising, landing page creation, adherence to SEO guidelines, and continuous UX improvement.*Front-end development:theme integration and customization (Liquid, HTML, CSS, JS), creation of dynamic sections and blocks, responsive optimization, accessibility and performance (Core Web Vitals), front-end bug fixing.*Conversion improvement and analytics monitoring:A/B test implementation, customer journey optimization (upsell, cross-sell, post-purchase), KPI monitoring and analysis (sessions, CVR, average order value, LTV...), implementation of actions to boost results, tracking integration, and tag management via GTM.*E-commerce tools integration and management:app management (payment, loyalty, customer reviews, automations), marketplace connection, data flow monitoring with CRM, ERP, and logistics tools.*E-commerce roadmap coordination and management:managing updates with development agencies, QA, and deployment of new features, briefs for graphic designers, collaboration with customer service and logistics teams.*Monitoring and strategy:competitive benchmarking, monitoring e-commerce trends, and proposing innovations to improve customer experience and business performance.
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Education
- Master 2 in EntrepreneurshipUniversité Paris Cité2021Création d'un Business Plan pour la création d'une Marque Digital
- Master in Marketing and CommerceESG LUXE2022