Katia Di Giacomo

Managed European Trade Terms by leading both country-level and regional projects. Designed and delivered ad hoc training for cross-functional teams, enhancing knowledge across departments.

• Developed comprehensive European Trade Terms framework, driving cross-functional collaboration and identifying clear glide paths for top 5 customers in each country, representing 70% of total trade spend.

• Designed, launched and curated Trade Terms Accelerator HUB: first gamified learning platform aimed at upskilling employees on trade terms, with over 3,000 employees worldwide completing training.

Collaborated with cross-functional teams, including Sales, Marketing, and Finance, developing and executing pricing and promotional strategies that aligned with business objectives.

• Increased profitability by 1% by developing 2-year pricing scenarios despite monopoly limitations.

• Designed and implemented Power BI dashboards to track and visualize key metrics, empowering sales organization with actionable insights for data-driven decision-making.

Launched and led first Trade Terms transformation project in Continental Europe.

• Enhanced transparency on current Trade Investment levels and performance by leading 3-month in-country deep dive analysis.

• Developed 3-year strategic plan for top customers (representing over 80% of total spend) to optimize investment through collaboration with Finance, Sales, and Marketing teams.

• Strengthened price defensibility by creating pricing corridors and facilitating multiyear plans to ensure sustainable and competitive pricing both locally and across Continental Europe. Page 2 of 2