Katia Denat

Support in the digitalization of companies and activation of digital growth levers.

Online customer acquisition and ROI optimization.

Highly performance-driven / data-centric

Media budgets managed FR, UK, CA, BL: from €400/month (launch) to €20K/month per start-up.

Scope:

💈 Audit of existing accounts

💈 Potential estimations

💈 Definition of global digital strategies (based on commercial periods/holidays/news)

💈 Creation of Google Analytics / Search Console goals

💈 Analysis of existing traffic by channel + objective setting

💈 Acquisition based on company size / budget / industry

💈 Editorial Calendar on content networks (LinkedIn, Facebook)

💈 Test & Learn and continuous optimization

💈 On-site recommendations for acquisition improvement

💈 Project tracking (reporting/calls/meetings)

💈 Corporate training (agencies, start-ups...)

Acquisition Platforms:

📍 SEA: Google Adwords (keywords, shopping, display, native), Bing Ads

📍 SMO: Facebook/Instagram Ads, Twitter Ads, Linkedin Ads

📍 Native Ads

📍 Display: deal ID, ad network partnerships, dedicated digital campaigns

📍 Programmatic

📍 Affiliation

📍 Criteo

Digital Marketing

• Identification of the right acquisition channel and campaign activation across various channels (AdWords, YouTube, Facebook Ads, LinkedIn, Affiliation, Email campaigns, newsletters, referral program)

• A/B testing for strategic deployment

• Optimization based on KPIs, performance reporting, and budget monitoring

• On-site tracking setup, and via Google Analytics

• Selection of relevant tools

Consulting

• Understanding of each start-up's market, identification of personas and different customer targets

• Coordination meetings with start-ups, internal teams, and freelancers

Business Development

• Scraping and growth hacking techniques

Development of online and offline media strategies based on the client's brief (branding, performance) according to proposed investments

Leveraged channels: search, social, programmatic, affiliation, mobile, data, DMP, special operations, TV, print, OOH, DOOH, radio

Consulting

• Monitoring market trends and developments, mastery of the brand's history, its offering, its organization

• Qualitative and quantitative competitive analysis (monitoring media investments and communication strategy)

• Participation in strategic discussions, particularly by providing analysis of client needs

Coordination

• Supervision of campaign activation until completion (media plans, reports, performance analysis)

• Framing of animation and direction of different teams within the agency (creative, strategic planning, media strategy, production…)

• Participation in agency services (cross-functional projects, study presentations)

• Relations with advertising agencies for commercial proposals

• Coordination of a team of 20 people (Data Scientist, Business Analysts, SEA Experts, Display, Affiliation, OPS, Social Media, etc.)

Digital / Data Management Platform Focus

• Internal and external coordination on the global DMP strategy of Groupe La Poste as well as on campaign use cases

• Performance analysis and advice in optimizing and orchestrating campaigns activated by the DMP

• Client support in understanding the stakes of different partners and data sources

Client: Groupe La Poste (La Banque Postale, Digital Branch)