Freelancer profile translated to English.
Back to original languageAbout Kathy
My expertise is centered around 4 pillars: Brand and Business Strategy, Offer Marketing, E-commerce / Digital Marketing, and Transformation Project Management.
I have solid retail experience (Carrefour and Casino groups) where I held strategic positions to support major transformation plans, as well as operational business unit management roles in beauty and non-food.
For over 3 years, I have been supporting SMEs and startups. I act as a sparring partner for leaders in creating or developing their brands, guiding them in defining their marketing, customer, and omnichannel strategies.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Conversational
Can work on-site
Sainte-Geneviève-des-Bois (up to 30km), Paris (up to 10km), Massy (up to 10km), Antony (up to 10km), Créteil (up to 10km)
Experience
- Bee NatureE-commerce Project DirectorRETAIL (SMALL BUSINESS)December 2022 - December 2022 (1 month)Paris, FranceRedesign of the new Beenature.be website and definition of the specifications to support the site migration (Wordpress to Shopify)-> Definition of the new UX / UI: functionalities, design, brand image, customer journey-> Briefing of the development agency
- Groupe Casino - Centrale d'achatsE-Commerce Offer DirectorRETAIL (LARGE RETAILERS)June 2022 - November 2022 (4 months)Vitry-sur-Seine, FranceI defined the e-commerce offer strategy for Casino.fr, Casinoplus websites as well as the offer for Quick Commerce platforms: Uber Eats and Deliveroo, and implemented the assortment on these sites. To do this, I established a methodology with partner panelists IRI and Nielsen (A3 Distrib).I also led the project to implement the La Grande Récré partner offer on the Casino.fr website.Finally, I defined the new structure for the site migration to a new technology.
- Mon Amour BleuSTRATEGY, MARKETING AND DIGITAL DIRECTIONLUXURY GOODSSeptember 2021 - Today (4 years and 9 months)Aubagne, FranceMon Amour Bleu is the alliance of gemology consulting and jewelry know-howConsulting for the founder to create the brand platform, define the offer strategy, and establish the digital marketing strategy (operational management of social networks)
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Education
- Executive Master in Management, Marketing and DigitalEssec2019
- International Business DegreeGreta Essonne2000