Freelancer profile translated to English.
Back to original languageAbout Katherine
I am passionate about visual art and strive to push the boundaries of creativity in every project with meticulous precision. I am constantly seeking new inspirations to create unique and captivating designs. I am organized and meticulous. I will help you find the best solutions to any problems that may arise, always with excellent communication, a positive attitude, and the best disposition.
I have over 10 years of experience in Graphic Design, having worked as an art director and digital director, and community manager. I have been in charge of several work teams, clients in Latin America and Europe. I am proactive, autonomous, but I also love working in a team. I am ready to help you manage your new project.
Spanish
Native or bilingual
French
Fluent
Remote only
Primarily works remotely
Experience
- Freeka Muebles & DecoCommunity ManagerARTS AND CRAFTSMarch 2019 - July 2023 (4 years and 5 months)Colombia, ColombiaMy main tasks consisted of building and maintaining an active and engaged online community.1. Social Media Management: Create, schedule, and publish engaging content on platforms such as Facebook, Instagram, Twitter, and Pinterest. This includes product photos, demo videos, customer stories, and special promotions.2. Community Interaction: Respond to comments, messages, and customer reviews in a timely and professional manner.3. Content Creation: Develop original and creative content that resonates with the audience.4. Metrics Analysis: Monitor and analyze the performance of social media posts and campaigns.5. Collaboration with Internal Teams: Work closely with marketing, sales, and design teams to ensure content and campaigns align with company objectives.6. Trend Research: Stay up-to-date with the latest trends in social media and digital marketing to implement new strategies and tactics.7. Event Organization: Plan and promote online and offline events, such as product launches and trade shows.
- Creativa StudiosArt DirectorSOCIAL NETWORKSFebruary 2015 - March 2019 (4 years and 1 month)Colombia, ColombiaAs an Art Director at a digital agency, these were some of my main responsibilities:1. Creative Concept Development: Lead the creation of visual concepts and creative strategies for advertising campaigns, websites, mobile applications, and other digital projects.2. Project Supervision: Coordinate and oversee the work of the design team, ensuring projects are completed on time and meet the agency's quality standards.3. Client Collaboration: Work directly with clients to understand their needs and objectives, presenting creative proposals and adjusting designs based on their feedback.4. Art Direction: Guide and direct the visual style of projects, including the selection of colors, typography, images, and other graphic elements.5. Team Management: Lead and motivate the team of designers, illustrators, photographers, and other creative professionals, fostering a collaborative and productive work environment.6. Design Review and Approval: Review and approve all visual materials before delivery to the client, ensuring they meet the creative vision and technical requirements.7. Trend Research: Stay up-to-date with the latest trends in design and digital technology to incorporate new ideas and techniques into projects.8. Budget Management: Manage project budgets, ensuring resources are used efficiently and effectively.9. Presentations and Pitches: Prepare and present creative proposals to potential clients, participating in pitches to win new business for the agency.
- XY Design & DiffusionGraphic DesignerFASHION AND COSMETICSFebruary 2014 - February 2015 (1 year)Bruselas, BelgiumAs a graphic designer in a fashion and cosmetics-related company, these were my main tasks:1. Promotional Material Design: Create graphics for advertising campaigns, including social media ads, web banners, and print materials such as brochures and posters.2. Visual Identity Development: Work on the creation and maintenance of the brand's visual identity, ensuring all graphic materials are consistent with the company's image and values.3. Packaging Design: Design attractive and functional packaging for fashion and cosmetic products, considering both aesthetics and practicality.4. Photography and Image Editing: Collaborate with photographers to produce high-quality images of products and campaigns, and edit these images for use in various media.5. Digital Content Design: Create visual content for the company's website, newsletters, and e-commerce platforms, ensuring an attractive and consistent user experience.6. Collaboration with Marketing Teams: Work closely with the marketing team to develop and execute visual strategies that support the company's campaigns.7. Trend Research: Stay up-to-date with the latest trends in graphic design, fashion, and cosmetics to incorporate new ideas and techniques into projects.8. Event Material Design: Create graphics and visual materials for company events, such as product launches, fashion shows, and trade fairs.9. Project Management: Coordinate and manage multiple design projects simultaneously, ensuring they are completed on time and within budget.10. Prototype Development: Create prototypes and mockups of products and graphic materials for internal presentations and client reviews.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Digital MarketingEFP Brussels20151. SEO (Optimización para Motores de Búsqueda): Aprenderás a mejorar la visibilidad de un sitio web en los motores de búsqueda mediante técnicas como la investigación de palabras clave, la optimización de contenido y la creación de enlaces. 2. Publicidad en Línea: Dominarás plataformas de publicidad digital como Google Ads y Facebook Ads, incluyendo la creación y gestión de campañas publicitarias, segmentación de audiencia y análisis de rendimiento. 3. Marketing de Contenidos: Desarrollarás habilidades para crear contenido atractivo y relevante que atraiga y retenga a una audiencia, incluyendo blogs, videos, infografías y más. 4. Analítica Web: Serás capaz de utilizar herramientas como Google Analytics para medir y analizar el tráfico web, el comportamiento de los usuarios y la efectividad de las campañas de marketing. 5. Email Marketing: Aprenderás a diseñar y ejecutar campañas de email marketing, segmentar listas de correo y analizar métricas de rendimiento como tasas de apertura y clics. 6. Redes Sociales: Sabrás cómo gestionar y crecer una presencia en redes sociales, crear contenido atractivo y utilizar herramientas de análisis para medir el impacto de tus esfuerzos. 7. Estrategia de Marketing Digital: Podrás desarrollar y ejecutar estrategias de marketing digital integrales que alineen con los objetivos de negocio y maximicen el retorno de inversión. 8. Automatización del Marketing: Conocerás herramientas y técnicas para automatizar tareas repetitivas de marketing, como el envío de correos electrónicos y la gestión de campañas publicitarias. 9. Gestión de Proyectos: Mejorarás tus habilidades para planificar, ejecutar y supervisar proyectos de marketing digital, asegurando que se cumplan los plazos y objetivos. 10. Comunicación y Colaboración: Desarrollarás habilidades para trabajar eficazmente en equipo, comunicarte con clientes y colaboradores, y presentar informes y resultados de manera clara y convincente.
- Graphic DesignL'Ecole Supérieure des Arts de l'image LE 752014El taller de Diseño Gráfico propone un enfoque multidisciplinario basado en la investigación y la experimentación de soportes, herramientas, formas y conceptos a lo largo del curso de 3 años. El objetivo es aprender herramientas, proporcionar claves y métodos para que, al salir de la escuela, el estudiante sea capaz de forjar su propia práctica según sus convicciones y con conciencia de las diferentes vías que se le abren: ya sea la continuación de estudios o el compromiso en el mundo profesional. El proyecto pedagógico de la orientación tiene como objetivo acompañar a los estudiantes en su rol de ciudadanos responsables capaces de contribuir a una sociedad democrática, pluralista y solidaria. Lleva a cada estudiante a plantearse las siguientes preguntas: ¿Cómo practicar el diseño gráfico para contribuir al mundo tal como me gustaría verlo evolucionar? ¿Cómo desarrollarme a través de mi práctica del diseño gráfico? La autonomía de los estudiantes es central y se pone en práctica de manera progresiva a lo largo de los 3 años de licenciatura.