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Kathrin W.KW

Kathrin W.

Marketing/Com/Project Management

€700/day
Berlin, DE
15+ years
Content Marketing
Communication
Project Management
Event Management
Trade Fair

Average response time: 1 hour

Freelancer profile translated to English.
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About Kathrin

Marketing Professional for

#Luxury, Wine, Champagne, Spirits, Financial, Education


#Retail, On-/Offtrade, E-Commerce


#Mentoring, Coaching



From idea to execution!

I help you implement your ideas - from strategy to brand, content, communication, and sales support. Together, I realize marketing-communication projects with you, both online and offline.

With my experience in long-term project management, whether short or long-term, I combine creative and efficient work with an output-oriented approach.

My second focus as a freelancer is my painting studio, where we strengthen intuitive intelligence for individuals and teams through painting - you meet on paper and follow the process. Similar to project management!

Let's find out together how I can support you and your business!


I look forward to your call or email!


Banking and Financial Services
Large Retailers
Catering
Food and Beverage
Luxury Goods

  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Berlin (up to 50km)

Experience

  • LUPINE MENTORING e.V./Berlin
    Coordinator Launch new Programme
    May 2024 - December 2024 (8 months)
    Lupine Mentoring supports and advises parents and their children with a refugee and migration background in the south of Berlin. The core is a successful mentoring program, which is entering its 8th round this year.
    Introduction Implementation of a new program in cooperation with various partners

  • VINOSCOUT.DE/Berlin
    Consulting Marketing
    July 2023 - January 2024 (6 months)
    Berlin, Germany
    Shopware Content/Newsletter Management for online shop with around 2000 wines and spirits and own flagship store in Berlin
  • VRANKEN-POMMERY GmbH
    Head of Marketing & Public Relations
    February 2012 - June 2022 (10 years and 4 months)
    Berlin, Germany
    Planning and budget responsibility for the entire Luxury Good portfolio, which includes champagne, wines, port wines, Camus Cognac, Lambay Irish Whiskey, and Ungava Canadian Gin.
    • Overall management of marketing for On-/Off-Trade/B2B, E-Commerce, Media and PR, Events, Trade Fairs, Sponsorships, including logistics, above/below-the-line marketing measures, recruiting, and social media.
    • Expansion of webshop and e-commerce cooperations, campaigns, paid content, such as Amazon Vendor/Advertising with Brandstores, Bev-Box, Drinks& Co, Hawesko
Check out Kathrin's experience

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Education

  • Business Administration Diploma
    Mainz University of Applied Sciences
    1990
    Diplom Betriebswirtin
  • Master of Applied Science
    Southbank University London
    1991
    Systemischer Coach Master Applied European Studies

Skill set

Branding
Customer Relationship Management (CRM)
Marketing and Communications Planning
Project Management (PMO)

Categories