Kathrin Werner

I help luxury brands grow profitably – without diluting their premium positioning.

After 8 years in corporate marketing (Hawesko Holding, Danone/Alpro), I realized: Most premium brands struggle with the same paradox – how do I grow without becoming mainstream?

My approach combines strategic brand building with measurable revenue growth:

BRAND GROWTH STRATEGY:

→ Premiumization strategy (price psychology for luxury brands)

→ Old-money marketing (subtle communication instead of loud advertising)

→ Nervous system-based brand positioning (how do UHNW clients really buy?)

→ Feminine marketing principles (intuition meets data)

REVENUE GROWTH EXECUTION:

→ High-ticket offer development (€5K-€50K+ products)

→ Marketing automation & AI integration (scaling with technology)

→ Boutique business model design (profitable growth without mass)

→ Data-driven content strategy for premium brands

AI-POWERED MARKETING OPTIMIZATION:

I integrate AI tools for marketing automation, customer journey optimization, and predictive analytics – to scale premium brands faster and more profitably.

AREAS OF EXPERTISE:

- Luxury brand positioning & premiumization

- Revenue growth strategy for premium brands

- High-ticket sales & offer development

- AI-powered marketing automation

- Feminine marketing & consumer insights (affluent female audience)

- Content strategy for luxury brands

INDUSTRIES:

Luxury Fashion, Premium Food & Beverage, High-End Beauty, Wellness, Jewelry, Executive Coaching

AVAILABILITY:

2-3 days/week for selected luxury brands

3-6 months project duration preferred

Let's talk if your brand wants to remain premium – but needs to grow more profitably.