Freelancer profile translated to English.
Back to original languageAbout Kathrin
Hi, I'm Kathrin and I have a holistic view of UX. Through my interdisciplinary approach, I create connections between UX/UI, product management, and digital marketing. A special focus is on the interplay of UX and SEO - for products that people and search engines love.
After 10 years in digital marketing and product management, I have been working as a freelancer since 2023.
German
Native or bilingual
Can work on-site
Garmisch-Partenkirchen (up to 50km), München (up to 50km)
Experience
- BergnomadinFounderSPORTSFebruary 2024 - Today (2 years and 4 months)Fürth, GermanyWith my self-employment as Bergnomadin, I primarily want to support women in experiencing their own adventures on multi-day hikes.https://bergnomadin.de/
- Kathrin KrieschSEO | UX Design & ResearchDIGITAL AND ITApril 2023 - Today (3 years and 2 months)As a freelancer, I have worked with clients from the SaaS and sports sectors:UX Research for a major German sports equipment manufacturer:- Preparation, execution, and evaluation of UX interviews- Preparation of personasUX Research and Product Management for a sports app, Munich:- Creation of a competitive audit- Target group analysis- Consulting on product features and marketing strategySEO & Online Marketing for SaaS clients from Bavaria:- SEO audit- Keyword research and content plan- LinkedIn Marketing
- coliquioProduct ManagerMEDICALJanuary 2022 - January 2023 (1 year)München, GermanyAs a Product Manager at coliquio, I was responsible for the further development of the platform and the implementation of new features. I would like to highlight the following projects:
- Responsibility for further development in the area of SEO
- Implementation of social media buttons as part of a 2-day hackathon
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Education
- Master of ScienceFriedrich-Alexander-Universität Erlangen-Nürnberg2014Master of Science (M.Sc.), Social Economics
- Master's degree, Economics and PoliticsCharles University in Prague2013Master's degree, Economics and Politics
Certifications
- Google UX Design CertificationCoursera2024
- Google UX Design CertificationCoursera2024