Freelancer profile translated to English.
Back to original languageAbout Kathrin
My vision is to open up spaces of visibility. I want to help people and brands express their true essence. Clear, authentic, and distinctive. Not adapted to trends or quick effects, but rooted in what truly defines them.
Design, for me, means connection: between the inner and outer, between brands and the people they want to reach. It creates resonance because it is not just seen, but also felt.
Services:
- Corporate Identity:Which target audience do you want to reach? What message should the design convey? Together, we will develop the foundation on which the design will be built. Clarity is always the starting point.
- Logo & Visual Identity:Your authentic face to the outside world
- Graphic Design:Business cards, letterheads, flyers, posters, banners, brochures, labels
- Also:Merchandise, vehicle wraps, textiles, window films, signs, trade fair stands and accessories, beach flags
- Social Media Design:Templates, posts, and story formats
- Consulting & Clarity:e.g., analysis of target audience and positioning, selection of suitable advertising materials, structuring next steps, clarification of vision and direction
- AI-powered Image Generation:Development of individual visual worlds, creation of illustrations and visuals, visual concepts and mood boards, adaptation to brand identity and target audience. The technology serves as a creative tool.
- AI-assisted Workflow:Support with text development, concept and idea generation, optimization of existing content, efficient, structured project processes. Combined with my experience, intuition, and design responsibility.
- Illustrations & Icons:for projects that need more personality
- Presentations & Infographics:clear, understandable, and visually appealing
German
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Vera Seehausen - Heilpraktikerin für Psychotherapie & CoachGraphic DesignerHEALTH AND WELLNESSJanuary 2022 - May 2022 (4 months)- Brand building and creation of corporate design- Logo design- Social media presence- Web design
- Lady MarmaladeBrand Building with CI & CDAGRICULTUREApril 2021 - January 2022 (9 months)Creation of CI & CD with logo design and creation of labels for the products. In the long term, the social media presence will be built up.
- Stadt NeckarsulmCity Marketing OfficerPUBLIC SECTORMay 2019 - December 2020 (1 year and 7 months)Neckarsulm, Germany
- Managing social media channels (Facebook, Instagram, and YouTube)
- Maintaining the homepage
- Event management
- Development of tourism offerings
- Contact person for municipal institutions
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Education
- State-certified Graphic DesignerAkademie für Kommunikation2013Corporate Design | Logo-Design | Flyer | Plakate | Banner | Broschüren | Merch | Fahrzeugbeschriftung | Werbeanzeigen | Webdesign | Kampagnen | Typografie | Bildbearbeitung | Fotografie | Zeichnen und Illustrieren
- B.A. Information DesignHochschule der Medien2018Corporate Identity | Konzeption | Alleinstellungsmerkmal | Zielgruppenanalyse und -ansprache | UX | UI | Benchmark | Platzierung | Empirische Studien