Freelancer profile translated to English.
Back to original languageAbout Kathleen
Marketing, communication & image: the perfect balance to make your brand shine
💻 5 years of experience in marketing and communication
📚 Trained in a leading French business school, specializing in marketing
📷 A photographer's eye to create impactful content
I have supported companies in various sectors – leisure, heritage, agri-food, energy, IT, adapting the strategy each time to their identity and challenges.
Each company is unique, and I will be able to adopt a communication adapted to your audience.
Beyond words, the image
Experienced photographer, I have immortalized the unique atmosphere of tourist sites, restaurants, telling their story through impactful images. I have also had the privilege of photographing music and dance artists to help them gain recognition and attract a loyal community.
Available for missions of:
- Creation of communication materials (digital visuals, newsletters, flyers, business cards, brochures...)
- Website animation: web writing, SEO optimization...
- Social media animation (editorial line, content creation, statistics tracking / reporting)
- Filming and editing videos (promotional videos, teasers, interviews...)
- Photo shooting (portraits, architecture, events, products...)
- Communication strategy advice
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Compiègne (up to 20km)
Experience
- Parc AstérixMarketing ManagerTRAVEL AND TOURISMOctober 2024 - Today (1 year and 9 months)
- Coordination of the action plan specific to each target
- Monitoring of communication materials related to BtB and BtBtC markets (CSE, travel agencies, netplayers, large retailers, associations...): newsletters, brochures, posters, leaflets, texts, visuals,...
- Monitoring of the media plan.
- Monitoring of the Season Pass communication plan.
- Preparation of reports and analysis of actions taken.
- Abbaye de RoyaumontDigital Communication ManagerTRAVEL AND TOURISMMarch 2023 - October 2024 (1 year and 7 months)Management of the digital communication of the Royaumont Foundation, a cultural meeting center for music and dance artists, which is headquartered in the buildings of a former 13th-century Cistercian abbey.
- Creation of content for the Foundation's various activities (artistic activities, monument visit, table and hotel services, seminars and reception, patronage...): production of photos and videos / monitoring of outsourced productions, recordings, documentaries / web writing
- Dissemination of information according to the Foundation's objectives and highlights: social media animation (Facebook, Instagram, LinkedIn, Twitter, Youtube) / publication and animation of the website / sending newsletters...
- Digital marketing: traffic analysis / SEO / SEA, traffic acquisition / partnerships / e-reputation, monitoring
- FERRERODigital Marketing & CRM Project Manager KinderAGRICULTURESeptember 2021 - September 2022 (1 year)Mont-Saint-Aignan, France
- Development of editorial plans and enrichment of content (social networks, CRM program and website Club.Kinder.fr and Kinder Joy Of Moving brand responsibility program)
- Monitoring and analysis of social media plan performance, management and coordination. Tools: Google Analytics, Data Studio and Meta Business Manager
- Writing briefs/specifications for the evolution of our digital channels (website, social networks and specific campaigns)
- Monitoring of media campaigns on social networks and SEA
- Strategic monitoring and synthesis of digital best practices in Marketing
- Implementation of specific digital plans to support brand highlights and the launch of innovations
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Education
- Master in Digital Marketing, Grande Ecole programNEOMA Business School2022Master Marketing digital, en apprentissage, Programme Grande Ecole (English Track). Note de mémoire final sur l'impact de la photographie sur l'image de marque : 19/20 Matières enseignées : Image de marque, communication responsable, E-CRM, Social Media Management, UX Design, Ethique, ...
- Preparatory class for the Grandes Ecoles of commerce (CPGE ECE)Lycée Jean Calvin2019Economie, Sociologie, Histoire, Mathématiques, Littérature, Philosophie, Anglais, Espagnol